Performance Marketing Lead

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Inspire Brands Asia Full time

**Innovative Performance Marketing Leader Wanted**

We are Inspire Brands Asia, a dynamic organization seeking a talented Performance Marketing Lead to drive our performance marketing efforts across Asia. As a key member of our team, you will be responsible for developing and executing strategies to drive lead generation, member acquisition, and retention across all markets.

Key Responsibilities:

  • Development and execution of performance marketing strategies to drive business objectives.
  • Oversight of digital campaigns across multiple platforms to achieve desired outcomes.
  • A/B testing strategies to continuously improve campaign effectiveness.
  • Data-driven insights to refine audience targeting, bidding strategies, and ad creatives.
  • Cross-functional collaboration to ensure alignment of digital marketing initiatives.

Team Leadership & Coordination:

  • Mentorship of team members, providing strategic direction and ensuring seamless execution of regional campaigns.
  • Setting clear performance KPIs, tracking progress, and providing actionable feedback.
  • Cross-functional collaboration to ensure alignment of digital marketing initiatives.

Campaign Management & Execution:

  • Oversight of multi-channel performance marketing campaigns.
  • Ensuring campaigns align with brand business goals and deliver high-quality leads.
  • Monitoring and adjusting bidding strategies, ad creatives, and landing page performance.
  • Retargeting strategies to nurture potential leads and enhance customer retention.

Performance Analysis & Optimization:

  • Utilization of analytics tools to track campaign performance and optimize marketing spend.
  • Regular data analysis to identify trends, opportunities, and areas for improvement.
  • Detailed performance reports with actionable insights and strategic recommendations.
  • Monitoring key performance metrics to ensure budget efficiency.


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