Performance Digital Marketer

4 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia EBC Financial Group Full time

This job is for a Performance Digital Marketer who creates and manages online ad campaigns to boost sales. You might enjoy this job because it combines creativity with data analysis, helping brands grow while working with a fun team

  • Digital Advertising Strategy: Develop, implement, and manage digital advertising campaigns focused on driving performance through channels such as Google Ads (Search, Display, Shopping), SEM, Paid Social (Facebook, LinkedIn, etc.), and more.
  • Campaign Optimization: Continuously analyze and optimize campaigns for maximum ROI, adjusting bidding strategies, targeting, creatives, and ad copy based on performance data.
  • Data-Driven Insights: Monitor, analyze, and report on key performance metrics (CPC, CTR, CPA, ROI, etc.) to ensure campaigns are meeting business objectives and performance goals.
  • A/B Testing: Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates and overall campaign effectiveness.
  • SEO & SEM Integration: Work closely with the SEO team to align paid advertising strategies with organic search efforts, ensuring an integrated approach for maximum results.
  • Budget Management: Manage paid advertising budgets across channels, ensuring effective allocation of spend and cost-effective strategies.
  • Market Research & Trend Analysis: Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising and SEM space.
  • Collaboration: Work with cross-functional teams (creative, design, product, and analytics) to ensure the alignment of paid campaigns with overall marketing goals.
  • Reporting & Analysis: Provide regular campaign performance reports and insights to key stakeholders, offering actionable recommendations to improve performance.
Job Requirements

Requirements:

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • Experience: 3-5 years of hands-on experience in performance digital marketing, with a strong focus on SEM, Google Ads, and Paid Ads across multiple platforms.
  • Expertise:
  • Proven experience with SEM campaigns, Google Ads (Search, Display, YouTube), Paid Social (Facebook, LinkedIn, etc.), and other paid digital marketing channels.
  • Strong understanding of digital marketing metrics, KPIs, and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.).
  • Experience in A/B testing, optimization, and conversion rate optimization (CRO).
  • Familiarity with tools like Google Tag Manager, Google Data Studio, and SEMrush is a plus.
  • Technical Skills:
  • In-depth knowledge of paid search campaign management, bid strategies, and campaign performance optimization.
  • Ability to analyze large sets of data and derive actionable insights to drive campaign improvements.
  • Results-Driven: A track record of running successful performance-driven campaigns with measurable outcomes.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
  • Attention to Detail: High attention to detail and ability to manage multiple projects simultaneously.
  • Team Player: Excellent communication and collaboration skills, with the ability to work effectively with both internal teams and external partners.
  • Languages: Excellent verbal & written communication skills in Bahasa Indonesia, Mandarin & English. (Indonesian Native or Mandarin Native is required)
  • Experience with programmatic buying or retargeting campaigns.
  • Familiarity with conversion tracking setup and implementation.
  • Knowledge of financial services marketing or the fintech industry.
Skills

Marketing

Communication

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Company Benefits

Job training where you can further enhance your experience and knowledge.

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate...

Our vision is to be SEA's most personalised talent ecosystem; elevating human progress by helping careers and companies grow.

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