Technical Marketing Specialist

6 days ago


Penang, Malaysia Lattice Semiconductor Full time

Lattice Semiconductor is a global leader in programmable logic solutions.

About the Position:

We are seeking a highly skilled Technical Product Marketing Engineer to join our team and focus on industry-leading IP.

This role offers the opportunity to contribute, learn, and grow in a fast-paced, results-oriented organization.

Responsibilities and Qualifications:
  • Product Feature Development: Define feature requirements for new products and IP to achieve business objectives.
  • Prioritizing Product Features: Prioritize product and IP features and investment based on market needs and stakeholder input.
  • Driving Implementation: Drive implementation of features with cross-functional development teams.
  • Go-to-Market Planning: Develop and execute go-to-market activities for new products.
  • Partnering with Sales: Partner with sales to achieve product business results and customer success.
  • Analyzing Customer Feedback: Analyze customer feedback to inform product planning roadmaps.
  • Technical Background: 5-8 years of technical experience in engineering, applications, or technical marketing/product planning.
  • FPGA Expertise: Strong knowledge of FPGA products and applications.
  • Technology Interface Knowledge: Familiarity with technology interfaces such as PCIe or USB.
  • Marketing Document Experience: Experience with marketing requirement documents or product requirements documents.
  • Education: Bachelor's degree in EE, Comp E, or equivalent.
  • Communication and Teamwork Skills: Excellent communication and teamwork skills.
  • Customer-Focused Mindset: A customer-focused mindset.
  • Results-Oriented: Ability to work in a fast-paced environment and deliver results against business objectives.


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