Creative Content Strategist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Mastercard, Inc. Full time
Senior Marketing Copywriter

Mastercard, Inc.

About Us

We empower people to live their best lives by providing innovative payment and data analytics solutions. Our work is guided by our values of integrity, innovation, and inclusion.

The Role

  • You will be responsible for developing compelling copy that drives customer engagement and conversion.
  • Your expertise in conceptual creative thinking will help you craft messaging that resonates with our target audience.
  • You will work closely with designers and other stakeholders to ensure cohesive brand expression across various channels.
  • You should possess strong communication skills to effectively present your ideas and collaborate with cross-functional teams.
  • Your proactive approach will help identify new opportunities and trends to drive business growth.

Requirements

  • Proven experience as a marketing copywriter in a creative agency or client-side environment.
  • Ability to write copy for direct response marketing campaigns.
  • Strong understanding of marketing strategies and the ability to translate them into compelling advertising campaigns.
  • Captivating presentation skills and the ability to interpret brand guidelines.
  • A 'maker' mentality with a passion for social media platforms, trends, technology, and best practices.

What We Offer

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package.


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