Marketing Strategist for User-Generated Content

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Supermom Business Full time

At Supermom Business, our mission is to create impactful user-generated content with our Key Opinion Buyers in the Supermom Community.

We are seeking a talented individual to fill the role of Community Activation Executive in Malaysia.

This position will focus on developing compelling strategies to achieve commercial and branding priorities with our Supermom's Key Opinion Buyers through user-generated campaigns.

The successful candidate will champion the Momfiliates programme, an affiliates and referrals network led by our mothers for mothers across Southeast Asia.

Key Responsibilities:
  • Develop and implement data-driven strategies to optimize campaign performance, increase engagement, and maximize ROI
  • Oversee content development, ensuring it aligns with both client goals and audience preferences
  • Act as the day-to-day contact for assigned clients (both internal and external partners)
  • Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations

Requirements:

  • Minimum of 2-3 years of experience in community activation, digital marketing, or social media management, ideally in an agency setting
  • Demonstrated expertise in managing affiliates and curating user-generated content with them
  • Strong client management experience, with a history of delivering results for multiple brands simultaneously
  • Excellent communication and interpersonal skills
  • Proficiency in social media trends and best practices in user-generated content


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