Senior Brand Executive

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hiredly X Full time

About This Role: At Hiredly X, we are looking for an experienced Senior Marketing Executive to lead our brand strategy and drive business growth. The successful candidate will be responsible for developing and executing comprehensive brand strategies to increase online presence and sales.

Key Responsibilities
  1. Brand Development: Develop a strategic vision for each brand, focusing on defining its unique identity, target audience, and value proposition.
  2. Market Positioning: Ensure that each brand remains distinct and relevant by understanding its place in the market, recognizing target demographics, and adjusting brand messaging and positioning as needed.
  3. Trend Responsiveness: Stay informed on industry trends, consumer behavior changes, and market shifts, making brand strategy adjustments to keep the brand competitive and future-focused.
Sales and Revenue Growth
  1. Sales-Driven Campaigns: Implement campaigns aimed at achieving sales targets and growth objectives, with a focus on driving conversion through the website and other e-commerce channels.
  2. Revenue Optimization: Identify and pursue opportunities for increasing average order value, conversion rate optimization, and repeat purchase rate.
  3. Cost Efficiency: Monitor and manage budget allocation for campaigns, ensuring optimal returns on investment for each initiative.


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