Marketing Executive Lead

6 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia The CORE Group Full time
About Us

The CORE Group is a leading provider of Ecommerce and Digital Solutions in South East Asia. With a comprehensive portfolio that includes end-to-end omni-channel ecommerce management, Digital Marketing Services, and advanced Market Intelligence, we empower our client base of leading international brands to succeed across all key marketplaces and social platforms in all 6 SEA countries.

We're growing rapidly and, as the exclusive partner of Flywheel in SEA, we're collaborating with leading brands across multiple categories and key industry players. As a member of our team, you'll have the opportunity to work at the forefront of digital commerce in SEA, driving successful ecommerce businesses from conception to execution.

The Role

We're seeking a Performance Marketing Executive to be based in Malaysia, who can drive forward our marketing services as a critical part of The CORE Group's overall business strategy. This individual will own the relationships with our leading Brand partners, manage best-in-class digital marketing, and execute campaigns that are aligned with our client's objectives and help them seize the full potential of e-commerce-driven digital marketing.

Our Marketing Services include paid performance marketing, e-commerce platform ads, and social commerce for our clients.

Your Responsibilities will include:

  1. Setting up, managing, and optimizing campaigns to drive key KPI metrics across ecomm marketplaces (Shopee and Lazada), SEM (Google Shopping), and social media (Collaborative/CPAS).
  2. Work closely with client teams to develop marketing plans and KPIs, as well as ongoing reporting.
  3. Manage revenue delivery and budget spending, including daily optimization and providing real-time targeting recommendations.
  4. Create A/B testing frameworks and implementation to ensure consistent growth.
  5. Manage Analytics and performance report sharing with clients, advising them on optimization potential and insights.
Requirements

To succeed in this role, you should have:

  • Bachelor's degree in Marketing, Media, Business, or any related fields.
  • 2+ years (digital) marketing/e-commerce marketing experience, either working with e-commerce platforms or a marketing role in a media agency/e-commerce enabler/distributor.
  • Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential (i.e. Lazada, Shopee).
  • Experience in Facebook and Tik Tok Ads is a plus.
  • Experienced in media planning, setting, and managing budgets, optimizing ad performance, and negotiating with 3rd parties.
  • Experience in tracking (e-commerce tracking, Google analytics, Google tag manager, Facebook Pixel tracking, UTM, 3rd Party Ad Serving (Campaign Manager)).
  • Strong understanding of major advertising success metrics.
  • Familiar with measurement platforms like Google Analytics and Google Marketing Platform.
  • Strong analytical skills with an excellent sense of data and numbers.
  • Able to quickly adapt and thrive in a fast-paced start-up and e-commerce environment.
  • Fluent in English.
  • Digital Marketing Certification on Meta (Facebook) and Google Ads and e-commerce, e.g. Shopee and Lazada, Marketing Solutions background is a plus.

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