Group Marketing Manager

2 weeks ago

Puchong, Malaysia Agensi Pekerjaan Captalent Consulting Full time

Our client is a leading FMCG distribution company in Malaysia. It distributes F&B, household, personal care products and Pet food for more than 200 international, domestic third-party and own house brands through a vast network of hypermarkets, supermarkets, pharma chains, provision shops, convenience stores/kiosks, etc.
Additionally, it also operates a chain of retail supermarkets and mini-marts.

Job Summary
Responsible for driving brand growth and enhancing market share by developing and implementing innovative marketing and trade marketing strategies. This role leads the marketing team to ensure effective brand positioning in target markets while optimizing relationships with channel partners and retail execution to maximize sales performance. Through in-depth market research and data analysis, this position aims to provide strategic market insights that support the overall business objectives.

Job Responsibilities
• Develop and implement comprehensive marketing strategies to drive brand growth and market penetration.
• Lead product positioning and promotional strategies to ensure brand competitiveness.
• Manage annual brand campaigns, budgeting, and resource allocation for optimal performance.
• Design and execute effective trade marketing strategies to enhance product visibility and sales within channels.
• Analyze the needs of different sales channels and create promotional plans to engage partners and consumers.
• Collaborate closely with the sales team to improve retail execution standards and ensure consistent brand presence.
• Conduct market trend analysis, competitor assessments, and consumer research to refine marketing strategies.
• Analyze key market indicators, evaluate the effectiveness of marketing activities, and adjust strategies based on data.
• Generate regular market insights reports to support business decision-making.
• Work closely with Sales, Supply Chain, Finance, and other departments to ensure strategic alignment and efficient execution.
• Participate in product development processes, providing marketing support for new product launches.
• Lead the marketing and trade marketing teams and develop structured growth plans.
• Organize team training and skill enhancement programs to ensure high performance and industry-leading knowledge.
• Conduct regular performance evaluations to drive team efficiency and creativity.

Requirements:
• Bachelor’s degree or above in Marketing, Business Administration, or a related field.
• Min 10 years of experience in Marketing including own house brands and/or Trade Marketing within the FMCG industry, with at least 5 years in a team leadership role.
• Deep understanding of FMCG market dynamics, with a strong ability to develop and execute marketing strategies.
• Strong project management and leadership skills, with the ability to lead teams in a fast-paced environment.
• Excellent data analysis and market insight capabilities, with proficiency in relevant data analysis tools.
• Strong communication and cross-functional coordination skills, with the ability to balance diverse stakeholder needs.
• Proficient in English, Malay and Mandarin.

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