Group Marcomm Manager
2 weeks ago
Key Responsibilities
- Develop and execute the annual marketing and communications strategy for the hotel group, aligned with overall business objectives.
- Drive brand consistency and positioning across all hotels within the group to strengthen brand identity.
- Plan, implement, and evaluate integrated marketing campaigns across digital, print, and on-property platforms.
- Lead group-wide digital initiatives, including SEO/SEM, website management, email marketing, and paid media campaigns.
- Oversee all public relations activities, including press releases, media engagement, and crisis communications.
- Provide guidance and support to individual hotel marketing teams and coordinate with external agencies when required.
- Develop, monitor, and manage the annual marketing budget for all hotels within the group, ensuring effective resource allocation.
Qualifications
- Bachelor's Degree in Marketing, Communications, Business Administration, or a related discipline; a Master's Degree is an added advantage.
- 5–7 years of proven experience in marketing, preferably within the hospitality or hotel industry.
- Demonstrated success in managing multi-property or group-level marketing strategies.
- Strong knowledge of digital marketing, branding, and emerging hospitality trends.
- Excellent leadership, strategic thinking, communication, and organizational skills.
- Proficient in marketing tools and platforms, including Google Analytics, Meta Ads Manager, CMS, and CRM systems.
Job Type: Permanent
Pay: RM8, RM12,000.00 per month
Benefits:
- Free parking
- Gym membership
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Experience:
- Hospitality: 3 years (Preferred)
Language:
- Mandarin (Required)
Work Location: In person
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