Manager, Web Management, Search and Content

4 days ago

Kuala Lumpur, Malaysia Prudential plc Full time

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Description
- Website Management: Oversee the development, maintenance, and optimization of the company's website to ensure a seamless user experience, improved site performance, and up-to-date content.
- Search Engine Optimization (SEO): Implement SEO strategies to enhance the website's visibility on search engines, drive organic traffic, and improve search engine rankings
- Content Creation and Management: Develop, manage, and distribute high-quality content that aligns with the brand's voice and marketing goals, including blog posts, social media updates, newsletters, and videos.
- Search Engine Marketing (SEM): Manage paid search campaigns to drive targeted traffic to the website, optimize pay-per-click (PPC) campaigns, and monitor performance to maximize ROI.
- Analytics and Reporting: Utilize analytics tools to track and measure the performance of web content, SEO, and SEM efforts, generate reports, analyze data, and provide insights to inform future strategies.

Qualification & Experience:

- A bachelor's degree in marketing, Business, Communications, or a related field
- Minimum 6-7 years of experience in Marketing and a minimum of 3-4 years of experience in SEO and SEM roles
- Proven experience in planning, developing, and implementing successful SEO and SEM strategies
- Hands-on experience with SEO tools (e.g., Google Analytics, Moz, SEMrush) and SEM platforms (e.g., Google Ads, Bing Ads)
- Experience in monitoring and analyzing campaign performance metrics, such as click-through rates, conversion rates, and ROI
- Familiarity with HTML/CSS and web analytics tools
- Excellent communication skills, strong analytical abilities, and the ability to work collaboratively with other teams

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