Performance Marketing Executive

7 days ago

Ara Damansara, Malaysia WEBQLO Full time

Effectively plan, setup, implement and optimize all assigned advertising campaigns including but not limited to Meta Ads and Google Ads to meet clients’ objectives and marketing goals.
- Identify client’s key business objectives, work closely with stakeholders to craft digital strategies and plans to meet client’s marketing goals in order to maximize ROI.
- Communicate and collaborate with external parties such as partner channels, vendors and clients whenever necessary.
- Identify and be observant to monitor and analyse industry and competitor trends to identify new digital marketing opportunities.
- Analyse using tools include but not limited to Google Analytics, Meta Insights, Marketplace’s portal, social media analytic tools, and to prepare various reports for internal/external parties on the performance of the assigned Google Ads and Meta Ads campaigns as well as to help identify opportunity areas for growth and improvement.
- Able to make data-driven justifications or decisions based on monitoring and analysis of advertising campaigns performance, constantly optimise campaigns in order to achieve campaigns’ goals and KPIs based on key metrics.
- Ensure reporting is delivered timely, accurately and with meaningful insights, provide recommendations and advisory to internal team or client in order to enhance the existing or future campaigns.
- Demonstrates a strong ability to support team members, leads, and establish collaborative relationships with peers.

**; Requirements**:
- At least 1-2 year(s) of work experience in managing, planning and implementing paid media.
- Hands-on experience of planning and buying of digital media including Meta and Google ads for brand campaigns and ecommerce campaigns. Experience on other platforms is a plus.
- Organize, high attention to details and have excellent time management skills.
- Strong analytical skills, performance-driven and result oriented
- Good with numbers, analytical and charting ability for interpretation of statistics/data where required.
- Familiarity with A/B testing and multivariate experiments.
- Experience handling marketing budgets and forecasting/reporting results
- Exposure in Meta Blueprint Certified or Google Certifications or Google Analytic is an added advantage
- Internet-savvy and good in numbers and analysis.
- Intermediate to advanced working knowledge of MS Excel, should understand formulas and pivot tables.
- Proactive, initiative, resourceful, innovative, good in multitasking and with a growth mindset.
- Strong team player who is collaborative and also able to carry out tasks independently with mínimal supervision.
- Ability to thrive in a fast-paced environment without any problem in managing multiple projects and resources
- Ability to communicate effectively and confidently at all levels
- Proficiency in one or more Asian Languages is a plus (Chinese, Bahasa Melayu)

**Great to have**:

- Knowledge or experience on tools such as Google analytics, FB pixel, Google Conversion tags, GTM, marketplace portal, etc

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