Digital Marketing Executive

**Job Description**:
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**JOB SUMMARY**

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area hospitality marketing or agency experience preferred

OR
- 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major 2 years experience in the sales, marketing, digital, eCommerce or related professional area hospitality marketing or agency experience preferred.

**CORE WORK ACTIVITIES**

**Area Digital and eDistribution Strategy Execution**
- Advises hotels on appropriate on-strategy eCommerce priorities and tactics
- Coordinates with the Director of Sales and Marketing and the Marketing Manager to set ecommerce goals for their cluster/hotels
- Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues
- Manages budgets for the cluster/hotels for eCommerce activities
- Develops quarterly game plans for Area or Cluster hotels identifying key focus for the coming months
- Collaborates closely with Vice President of Brand Marketing, Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the cluster

**Digital Acquisition Marketing**
- Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
- Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
- Assists hotels in optimizing Paid Search performance engages external Agencies for supplemental Paid Search efforts if needed
- Manages the PLUS Platform for participating hotels in the area/cluster
- Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through)

**Hotel Web Site Content Optimization**
- Serves as the EPIC/Vignette administrator for the hotel(s)
- Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings
- Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels
- Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

**OTAs and Meta Search Channel Optimization**
- Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
- Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections
- Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s)
- Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.)
- May also co-manage soft-dollar marketing budget for domestic OTAs with the AP eDistribution Team
- Builds strong domestic relationships with the top 2-3 OTA partners
- Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels

**Marketing and Communication Partnership**
- Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.)
- Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings)

**Opening Hotel Support**
- Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel
- Activates the hotel for sale on approved OTAs
- Work with brand marketing team to position the hotel on digital channels
- Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region
- Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with
- Creates online press releases and helps with property SEO to drive awareness to hotel
- Helps set digital sales goals for new opens in partnership with sales and revenue management

**eCommerce Communication and Training**
- Uses the eCommerce Resource guide
- Trains and educates cluster and/or hotel-level managers on how to activate their hotel eCommerce and digital marketing strategy
- Delivers eCommerce training, presentations, and workshops to region, cluster and hotel-level associates and management in partnership with cluster/regional marketing teams
- Serves as cluster-level point-person for Marriott's eCommerce strategy.
- Builds solid relationships with ADSMs, GMs, cluster Marketing and Revenue Management teams (where relevant) to raise their awareness, understanding, and motivation to e-activate their hotels.
- Participates in regularly-scheduled global and regional eCommerce and Marketing web conferences