Digital Media Executive

1 week ago

Kuala Lumpur, Malaysia Agensi Pekerjaan Find Talent Sdn Bhd Full time

**DIGITAL MEDIA MANAGEMENT**

**Campaign Strategy & Execution**
- Partner with **Regional/Central Media teams** and agency partners to execute **cross-channel campaigns** (paid social, SEM, display/video ads), ensuring alignment with brand guidelines, budgets, and timelines.
- Lead **end-to-end campaign workflows**: Draft media briefs, secure approvals, oversee ad creative validation, and finalize post-campaign reports to measure ROI.

**Performance Optimization**
- Host weekly agency syncs to review real-time metrics, refine targeting, and optimize campaigns for maximum impact (e.g., CTR, conversion rates).
- Conduct **post-campaign deep dives** to evaluate effectiveness, share actionable insights with stakeholders, and implement feedback for future initiatives.

**TRAFFIC ACQUISITION & E-COMMERCE GROWTH**

**Channel Management**
- Drive **low-funnel traffic strategies** (SEA, SEO, paid social) to hit E-Commerce KPIs like CAC reduction and ROAS improvement.
- Collaborate with agencies to audit campaign setups, propose bid/budget adjustments, and ensure profitability of every dollar spent.

**Data-Driven Decision Making**
- Conduct daily **performance audits** of campaigns using Google Analytics 4, media platform dashboards, and internal BI tools.
- Translate raw metrics (impressions, CPC, bounce rates) into **actionable growth tactics** for immediate implementation.

**ANALYTICS & OPERATIONS**

**Reporting & Market Intelligence**
- Build **media performance dashboards** highlighting trends, competitive benchmarks, and regional digital innovations.
- Deliver monthly memos with insights on **competitor activations** and emerging trends (e.g., AI-driven ad tools, Gen Z engagement tactics).

**Administrative Excellence**
- Manage end-to-end **budget stewardship**: Raise POs, track invoices, and ensure 100% financial compliance.
- Support ad-hoc projects like A/B testing frameworks, UX audits, or seasonal campaign rollouts.

**Job Requirements**

**This will be a 6-month contract (Mid February 2025 - Mid August 2025)**

**Qualifications and Experience**:

- **Education**: Bachelor's degree or higher in Marketing, Business Administration, or a related field. A specialization or certification in Digital Marketing is a plus.
- **Experience**: 2-3 years of proven experience in marketing or digital media, preferably within the luxury goods sector.

**Key Competencies and Skills**:

- **Analytical Skills**: A solutions-oriented approach with an intellectually curious mindset. Exceptional attention to detail and a strong desire to add value through data-driven insights.
- **Luxury Brand Awareness**: A genuine interest in and understanding of the luxury brand landscape.
- **Proactive & Results-Oriented**: A proactive and driven attitude with a strong focus on achieving results and exceeding expectations.
- **Teamwork & Collaboration**: Excellent teamwork and interpersonal skills, with the ability to collaborate effectively and empathetically with colleagues.
- **Time Management & Accuracy**: A strong sense of urgency and the ability to prioritize tasks, manage time efficiently, and maintain accuracy in all work.
- **Technical Proficiency**: Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.

**Job Type**: Contract
Contract length: 6 months

Pay: RM4,500.00 - RM5,500.00 per month

**Benefits**:

- Professional development

Schedule:

- Monday to Friday

Expected Start Date: 02/15/2025

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