Content Writer

2 weeks ago

Kuala Lumpur, Malaysia Info Tech Systems Integrators (M) Sdn Bhd Full time

**Overview**
As a Content Writer, you will craft engaging content tailored for specific audiences in both Malaysia and Hong Kong within the SaaS industry, optimizing it for search engine visibility. You will collaborate with our marketing and SEO teams to identify relevant keywords, conduct competitor analysis, and implement best practices to optimize content for search engine performance. This includes creating blog posts, articles, social media posts, case studies, and website content that educates potential clients and effectively utilizes SEO strategies to enhance our online presence and attract qualified leads in the SaaS industry within both regions. Your ability to communicate complex concepts clearly and engagingly while adhering to SEO guidelines will be crucial in driving organic traffic and generating quality leads for our business.

**Responsibilities**
- Develop compelling and informative content, including SEO-optimized articles and engaging social media copy, targeted at B2B audiences in the HRMS and Accounting Software industry.
- Collaborate with marketing and SEO teams to identify relevant keywords and incorporate targeted keywords and optimize translated content for search engine visibility.
- Conduct competitor analysis to inform content strategy and enhance online presence.
- Drive inbound marketing efforts by establishing the company as a trusted authority in the industry.
- Communicate complex concepts clearly and effectively while adhering to SEO guidelines.
- Generate organic traffic and quality leads through content optimization and strategic implementation.
- Translate English content into Traditional Chinese, ensuring accuracy and maintaining the original meaning and tone.
- Edit and proofread content for clarity, accuracy, grammar, punctuation, voice, and tone.

**Requirements**:

- Remarkable **Mandarin**and/or **Traditional Chinese** writing skills with keen attention to punctuation, spelling, grammar, and syntax.
- Excellent command in written and spoken **Cantonese** and/or **Mandarin**.
- Ability to write in Malay will be an added advantage.
- 2+ years' experience in content writing.
- A portfolio of your previous work is strongly preferred.
- Ability to think creatively and strategically about content and the role it plays in marketing.
- Proven ability to rephrase complex, technical information into clear, engaging content.
- Possess at least a basic understanding of SEO and how it drives digital content.

**Benefits**
- Meal Allowance
- Flexi-Benefit Entitlement
- Birthday Leave
- Company laptop
- Conveniently accessible office location by public transport (Q Sentral)

**Job Types**: Full-time, Permanent

Pay: RM4,500.00 - RM5,500.00 per month

**Benefits**:

- Meal allowance
- Opportunities for promotion
- Professional development
- Work from home

Schedule:

- Monday to Friday

**Language**:

- Traditional Chinese or Cantonese (required)

Work Location: In person

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