Trade Marketing Manager
2 weeks ago
We’re seeking a **Trade Marketing Manager in FMCG (Personal care, Beauty & Cosmetics OR Food & Beverage sector)**
You’ll lead trade marketing and purchasing strategies, drive sales and merchandising, and work with suppliers, marketing, and sales teams to execute campaigns and optimize inventory. Ideal for a strategic, data-driven leader.
**Key Responsibilities**
- Develop and implement trade marketing and purchasing strategies aligned with company goals.
- **Lead purchasing team**; prepare monthly stock purchase plans with suppliers (Indonesia, China, Japan, Korea).
- Oversee **inventory management** to maintain optimal stock levels.
- Use data analytics to forecast sales trends and improve stock accuracy.
- Conduct market research, analyze competitor activities, and identify category growth opportunities.
- Plan categories using **planograms**(Nielsen Spaceman) supported by sales data.
- Identify and develop new sales channels.
- **Lead merchandising guidelines and POSM**development to ensure retail excellence.
- Support execution of in-store and channel-specific promotions.
- Monitor and analyze sales and campaign effectiveness; provide insights to management.
- Develop training materials for internal and distributor sales staff.
- **Align marketing and sales strategies**to drive demand and optimize stock ordering.
- Collaborate with finance, logistics, suppliers, and service providers for smooth operations.
- Manage trade marketing budgets and ensure effective investment.
- Identify cost-saving opportunities; negotiate supplier pricing and review performance.
- Lead, coach, and manage Trade Marketing and Purchasing teams across disciplines.
**Key Requirements**
- Bachelor’s/professional degree in Business Management, Administration, or related field.
- **5+ years trade marketing experience in FMCG (beauty/cosmetics, F&B, Personal Care) ; 3+ years managerial experience.**:
- Proficient in English & Mandarin; other languages advantageous.
- Skilled in MS Office, Excel, and related tools.
- Strong interpersonal, communication, and team collaboration skills.
- Self-starter, organized, able to prioritize tasks in fast-paced environments.
- Creative with commercial awareness in **beauty, cosmetics, F&B and personal care**industries.
- This opportunity is available to individuals authorized to work in Malaysia.
Pay: RM100,000.00 - RM120,000.00 per year
Application Question(s):
- Have you managed trade marketing budgets and optimized investments/costs in procurement?
- Do you have 5 or more years of trade marketing experience in FMCG (beauty/cosmetics, F&B, or personal care) and at least 3 years in a managerial role?
- Do you have at least 3-5 years experience in category planning and creating planograms (e.g., Nielsen Spaceman)?
- Have you led in-store promotions, merchandising guidelines, or POSM deployment?
Work Location: In person
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