Manager - Trade Marketing

1 day ago

Kelana Jaya Selangor, Malaysia BiO-LiFE Marketing Sdn Bhd Full time 40,000 - 80,000 per year

Job Purpose

We are seeking a dynamic and experienced Trade Marketer to join our team. This role is pivotal in driving our brand's success in the Malaysia pharmacy retail business. The ideal candidate will be responsible for executing and managing trade marketing strategies that align with our brand's vision and goals.

Job Description

  1. Increasing Visibility: Enhancing product visibility in retail environments through effective merchandising and in-store displays by managing Merchandiser team
  2. Building Relationships: Collaborating with retailers and distributors to establish strong partnerships that enhance mutual business growth.
  3. Driving Sales: Implementing promotions and pricing strategies that encourage retailers to push certain products, ultimately boosting sales.
  4. E-comm : Manage service provider. Work, plan & tract campaign effectiveness and market trends via digital marketing tools
  5. Market Research: Gathering insights about retail trends and consumer behaviours to inform marketing strategies.
  6. Support marketing campaign & BLPC apps for smooth experience

Overall:

  • Supporting Sales and Marketing departments in the areas of business information, category management, channel visibility materials and trade presentations
  • Responsible for key strategic projects with retailers, aiming to influence purchasing behaviour, drive in-store activity for the brand portfolio, creation and implementation of innovative and effective trade support activities
  • Managing trade spend budget, promotion plan & improve profitability
  • Leading the monthly trade calendar updates by working closely with Marketing and Sales team
  • Performing ad hoc analyses, shopper research projects and trade communications
  • Leading & coordinating with team to run retailers' events, submission of post-event reports and monitoring of daily sales from events
  • Monitoring Merchandiser team

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