Assistant Manager, Trade Marketing

1 day ago

Subang Jaya Selangor, Malaysia ZUS COFFEE Full time 60,000 - 120,000 per year

Objectives

As a Assistant Manager, Trade Marketing, you will play a key role in developing and executing trade marketing strategies that drive the growth of our brand portfolio within the FMCG sector. You will collaborate with sales, category, and brand teams to ensure that marketing initiatives are aligned with overall business objectives and deliver maximum impact at the retail level.

Position Responsibilities

1. Trade Marketing Strategy Development:

  • Develop and implement trade marketing strategies that support overall business objectives.
  • Work closely with the sales and marketing teams to align on brand priorities and target market segments.
  • Identify key opportunities for category growth and deliver targeted programs to drive these opportunities.

2. Retail and Channel Management:

  • Build strong relationships with key retail partners and wholesalers to understand their needs and design programs that enhance the product's visibility and sales.
  • Lead the development of in store activations, including point of sale (POS) materials, product displays, and promotional campaigns.

3. Promotions & Trade Activation:

  • Plan and execute effective trade promotions and activations to ensure successful product launches and seasonal campaigns.
  • Monitor the execution of trade activities and assess their effectiveness in driving sales, adjusting as necessary.

4. Market & Competitive Analysis:

  • Analyze market trends, competitive activity, and consumer insights and transform it to trade strategies.
  • Use data to understand the performance of products at the point of sale and identify areas for improvement.

5. Cross-functional Collaboration:

  • Work closely with the sales team to ensure alignment between trade marketing activities and sales objectives.
  • Collaborate with brand marketing to ensure consistent messaging and branding across all trade materials and initiatives.
  • Support the category management team with insights into shopper behavior, preferences, and trends.

6. Budget Management:

  • Manage the trade marketing budget effectively, ensuring that programs deliver value and are executed within the set financial constraints.
  • Track and report on spending and ROI for trade marketing campaigns and activities.

7. Leadership and Team Development:

  • Lead and mentor junior trade marketing staff, providing guidance and training to help them develop their skills and capabilities.
  • Promote a high performance culture within the trade marketing team.

Qualification and Experience

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • MBA is a plus.
  • 3-5 years of experience in trade marketing, preferably within the FMCG industry.
  • Proven track record of successful trade programs and promotions.
  • Strong understanding of retail and channel dynamics, with experience working closely with sales teams and retailers.
  • Strong strategic thinking and problem-solving skills.
  • Excellent communication and negotiation skills.
  • Analytical mindset with the ability to interpret data and adjust strategies as needed
  • Proficient in MS Office Suite and trade marketing software tools.
  • Leadership qualities with the ability to motivate and influence teams.
  • Strong organizational skills and attention to detail.
  • Proactive, with a results-driven and hands-on approach.
  • Ability to work in a fast-paced, dynamic environment.
  • Competitive salary and benefits package.
  • Opportunity to shape the future of the brand in a dynamic market.
  • A collaborative and growth-oriented work environment.

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