Marketing Executive
2 days ago
Key Responsibilities
- Assist in planning, creating, and scheduling social media content across platforms (Instagram, Facebook, TikTok, XiaoHongShu), ensuring at least 3-5 weekly posts are published on time.
- Monitor, track, and report social media performance (engagement, reach, follower growth) using tools like Meta Business Suite, TikTok Analytics, or Google Analytics.
- Support the team in executing online and offline marketing campaigns, including baby fairs, retail promotions, and product launches.
- Coordinate with graphic designers and agencies to ensure marketing materials (posters, EDMs, product leaflets) are delivered according to brand guidelines and deadlines.
- Conduct competitor research and market analysis monthly to provide insights on consumer trends and campaign opportunities.
- Assist in managing e-commerce product listings (Shopee, Lazada, official website), including content updates, campaign tagging, and stock visibility.
- Engage with customers online by responding to inquiries, comments, and messages on social platforms in a professional and timely manner.
- Help prepare weekly marketing performance reports for review by the Marketing Manager, including campaign outcomes and recommendations.
- Coordinate with sales and retail teams to ensure marketing promotions are aligned with on-ground activities and achieve set KPIs.
Key Requirements:
- Basic understanding of digital marketing tools and platforms
- Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with Canva/Photoshop is preferred.
- Self-motivated, proactive, and willing to take initiative in proposing ideas.
Pay: RM3,000.00 - RM4,000.00 per month
**Benefits**:
- Professional development
Work Location: In person
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