Manager, Marketing Communications

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 30 June 2024, CLI had S$134 billion of assets under management, as well as S$100 billion of funds under management held via six listed real estate investment trusts and business trusts and a suite of private real asset vehicles that invest in thematic and tactical strategies. Its diversified real estate asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage and data centres.

Job Description

Manage brand equity
- Develop market research parameters to identify market awareness and brand association
- Develop strategies to enhance brand reputation and achieve positive brand equity
- Develop communication plans for brand guidelines
- Manage the design and performance of organisation's website and digital and social media platforms to ensure brand consistency
- Manage actions to mitigate reputation risk exposure based on business impact analyses

Develop marketing strategies
- Develop market research plans and review research findings to support the development of marketing strategies and plans
- Review potential target markets for market segmentation
- Propose marketing channels to reach target customers and market segments
- Develop strategies to utilise website, and digital and social media platforms for marketing and public relations and to increase e-commerce traffic and brand's presence
- Formulate data-driven commercial insights to support the development of marketing plans
- Liaise with key stakeholders to develop marketing strategies and plans

Manage marketing campaigns and events
- Develop design concepts and ideas for marketing campaigns across traditional, digital and social mediaplatforms
- Develop marketing campaign plans that are aligned with brand and marketing strategies
- Conceptualise marketing collaterals according to marketing themes and review editorial content, design layout and printing specifications for production
- Monitor production and distribution of marketing collaterals and paraphernalia
- Manage execution of marketing campaigns and media-related activities and events
- Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
- Develop measures to improve future marketing campaigns based on identified areas of improvement
- Manage performance of vendors and creative agencies to ensure product and/or service delivery

Manage marketing communications and public relations
- Evaluate media and market findings to develop communication plans
- Implement customer engagement strategies via social media and digital platforms
- Review press releases and media kits for distribution to targeted media partners
- Draft replies and talking points for media queries
- Manage social media platforms to respond to negative or controversial comments

Manage human resources, finance, report management and continuous improvement
- Review marketing reports to monitor and report marketing achievements
- Support budget forecasting processes for the department
- Manage financial budgets in accordance with departmental work plans
- Provide coaching and guidance to improve staff work performance

Benefits
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.