Brand Activation Specialist

Are you ready to get ahead in your career?
- We want to empower you turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The successful incumbent will be responsible to strategize, ideate, plan and manage exciting & memorable brand experiences that engage and increase awareness & affinity among consumers. Scope encompasses and supports: Consumer, marketing, brand, corporate, enterprise and regional brand activations and product launches. Excludes consumer and enterprise sales roadshows, dealer and CSR activities.

The role requires good cross-divisional coordination within the organisation, as well as with external parties in order to execute effective and engaging activations. Must be creative and able to influence how Maxis’ brand behaves and interacts with consumers and employees across the regions.

What are you accountable for?
- Proactively study the market, generate insights and identify potential partners to work with and run collaborations with for brand activations to meet the agreed objectives and KPIs for the targeted products and segments.
- To proactively engage with Product, Marcomms, Corporate, Enterprise, Employee Engagement, Regional and Sales & Services teams to plan and maintain a rolling 3+3 brand activation calendar. To be the main point of contact for the Regions (Central, Northern, Southern, East Coast and East Malaysia) on brand and marketing support, and consistently engage with the rest of Sales and Services team and other relevant parties to ensure consistent messaging across all channels of communications.
- To be the main lead in all press conferences, product launches and brand activations, and work with Product, Marcomm and Corporate Affairs teams to develop the messaging for the events and ensure that all parties are aligned accordingly.
- To manage the Event Organizers and agencies to execute effective and good quality experiences within the stipulated timelines and budget; manage vendor performance evaluations and generate closure reports after each event. To track and be accountable for the costings & the success of the events, which are measured from feedback in closure reports, final costings, and publicity PR value from media output/ post mortem reports.
- To develop and adhere to the Brand Activation & Regions Standard Operating Procedures, guidelines, and processes to ensure consistent quality across all events. To continuously improve the ways of working with our vendors and manage the costs of events. To manage the pitching exercise to select and appoint suitable Event Organizers on a bi-annual basis, organise quarterly reviews and manage their performances.
- To identify and assess suitable partnership / sponsorship opportunities to enhance Maxis’ branding.

What do you need to have for this role?
- Bachelor's Degree in Marketing, Business Administration or other relevant discipline
- 5-8 years of relevant working experience in Creative or Media Agency / Events Management / Marketing / PR / Mass Communications
- Strategic thinking, business focus and good decision-making skills.
- Good PR, communications, and interpersonal skills.
- Great project management and time management skills.
- Creative ideation skills and digital marketing knowledge.
- Good negotiation skills. Meticulous, with eye for details.

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.