Commercial Excellence Lead

REQ ID
96227
POSTED
Sep 16, 2025
FUNCTION
Sales
LOCATION
Kuala Lumpur, 10, MY, 0000
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.
**Drive service and retail excellence**:
Develop operational and store teams for service and retail excellence
Drive customer loyalty with effective CRM program, by analyzing data from EPOS and working closely with Marketing teams to drive higher productivity
Develop service quality and customer satisfaction
Implement effective commission and incentive schemes to drive right selling behaviours
Develop and coach Commercial team across all function to deliver commercial KPIs. Identify key talents within commercial team for further development for succession planning
2. Drive innovation and productivity aspirations
Develop and Implement retailer and door segmentation with corresponding business model strategy
Develop productivity road map to maximise staff and store productivity
Drive a culture that encourages continuous productivity and innovation acceleration
Identify new business opportunities across existing and new channels and follow through with business proposal development, business sizing and project planning
Initiate and execute new and different business retail and consumer-centric initiatives to accelerate retail sales, MS and ranking gain
3. Drive operational excellence
Be the point of ownership for all omni channel commercial KPI setting and updates
Develop operational plans to support achievement of business and financial KPI
Drive enterprise resource planning system
Evaluate financial performance and develop action plans
Evaluate processes to improve operational performance
**4. Key account planning and management**:
Create trust-based business relationships with key clients
Expand the business relationships with present clients/ key accounts by continuously executing solutions that meet their business goals
Develop keen understanding of key clients’ marketplace, strategies, customer profile
Responsible for business development project, leading the PM request and alignment with Marketing team
**5. Execution of 360 launch and animation strategy**:
Owns the omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices
Collaborate and co-create with local marketing team to drive business KPIs - sales and profitability
Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning

**REQUIREMENTS**:
Minimum 10 years progressive experience of luxury retail team management, training and/or development in specialty stores, most recently at a senior level
Prosses high level of commercial acumen, self
- initiative, combined with a drive for results
Good team player with proven ability to partner with business leaders and develop tactics to achieve sales and contribution objectives and the efficient use of the resources
Excellence in analytical mind, communication and presentation skills
Entrepreneurship mindset
Growth mindset and transformational leadership in retail business
Good command of written and spoken in English, Malay and Mandarin
Proficiency in MS Office including Excel, Word and PowerPoint
KEY PERFORMANCE INDICATOR
Own mid/long term commercial strategy to deliver market sales and margin
Execute customer engagement strategy
Responsible for sell-in (NR) and sell-out (Retail) sales plans, providing commercial analysis of trading performance (sales and profitability) in omni-channels
Support execution of channel and retailer strategy and identify new commercial opportunities to maximise growth in all channels
Drive retail excellence in stores and counters in areas of customer service and operational excellence
To deliver successful commercial forward sales and event planning with accurate stock forecasting to support the plans
This role is central to the entire commercial planning and development of the business and needs to be highly collaborative and work closely with key stakeholders