Area Manager

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- Provide responsible and skilled leadership in directing all retail aspects of the Brand in the Area.
- Drive sales and profitability of the Stores within the Area.
- Manage the retail operations, training and visual merchandising aspects of the stores in the area in line with the Brand and Valiram standards.
- Oversee and maintain inventory integrity - minimise stock losses & ensure monthly (& daily if necessary) stock counts for all stores designated.
- Work with the Store Managers/PICs to effectively lead recruitment and development of retail staff.
- Foster a positive, engaging ethical working environment and bring inspiring leadership and guidance to retail team within the Area.
- Maximizes staff productivity, ensuring consistent compliance with the execution of all company Policy & Procedures and maintains a result driven working environment within his/her Area.

**As an Area Manager, you are expected to**:

- **Optimize the Stores' sales and profits**_
- Work together with Operations Manager to maximize sales efficiency by ensuring accurate, timely and commercial sales planning and forecasting for the stores designated
- Ensure the brand delivers business plan profit through delivery of both volume and cash margin in existing as well as new stores in the area.
- Manage all new store openings from a retail operations perspective.
- Daily, weekly and monthly action plan to deliver the expected sales results
- Analyse sales figures, monitor expenses to optimize sales and profits
- Monitor Area sales through the cash register; monitoring the Store Managers on resolving discrepancies, prepares, reconciles, and records cash receipts for a deposit, and prepares sales reports
- Enhance sales staff accomplishments and competence by planning of solutions; answering technical and procedural questions for less experienced team members; teaching improved processes; mentoring team members.
- Checking and optimize Area duty rosters to guarantee proper floor coverage, maximise sales whilst minimizing payroll expenses.
- **Achieve & Maintain High Service & Best Retail Working Standards**_
- Work with Store Manager/PICs to train and coach floor staff on customer service, selling skills, product knowledge, etc. to ensure the highest level of service is achieved.
- Work with the store team to best handle customer complaints/feedback.
- Provide exemplary customer services to floor staff and ensure customers’ complaints are handled tactfully in a professional manner with proper follow-up.
- Always maintain and uphold the company’s image as a luxury and prestigious brand
- To comply with Brand standards, and the Code of Business Conduct
- Adhere to Company Personal Appearance Standards to professionally represent the company image.
- **Day to Day Retail Operations Excellence**_
- Lead and monitor day to day retail operations and monitor sales achievement of the Brand for all stores.
- Check if retail standards are being followed and working with Store Managers/PICs to resolve discrepancies in retail standards.
- Visit and monitor designated stores regularly, communicate with Store Managers/ PICs, sales staff and customers to receive constructive feedback, and if necessary, assist in resolving ad-hoc issues at the store level.
- Manage all matters related to POS systems - receiving records, invoices, transfers, shortage, and damage reports and purchase orders.
- Ensure proper Visual Merchandising as per Brand Principal guidelines are implemented efficiently.
- Ensure proper care for stocks fixtures and furniture within the store and keep neatly and tidy at all times.
- Responsible for other duties as assigned by the management on an adhoc basis.
- **Inventory Integrity**_
- Evaluate stock requirements and ensure timely replenishment, maximum stock turns and control aged inventory in the stores.
- Work with the Store Managers/PICs to manage inventory and minimize stock losses
- Monitor and checking daily, weekly & monthly stock count report submitted by the Store Managers/PICs.
- Play a leading role when inventory integrity issues occur -Investigate and recommend corrective actions
- Responsible for caring of company equipment
- Responsible for all banking functions related to the store including making bank deposits, filling change requirements, etc.
- **Team Leadership**_
- Monitor Rosters of all staff/all stores and manage Store PICs performance.
- Reviewing the designated stores team performance appraisals, providing immediate feedback (both positive and development) in order to recognize and praise excellent performance and to develop areas of need.
- Conduct on the job trainings and give proper product trainings/knowledge and lead the floor staff in achieving sales and other store target.
- Regular meetings to ensure accurate and consistent communication to the staff of all designated stores.
- Responsible to check and review designated store rosters within the floor area, ensuring that all floor requirements are