Assistant Manager, Digital Campaign

3 days ago

Kuala Lumpur, Malaysia Malaysia Airline Full time

**Job Title**:
Assistant Manager, Digital Campaign & Partnership Coordinator

**Reports To**:
Manager, Digital Marketing

**Role Purpose**:
Accountable for the online revenue generation through Malaysia Airlines website through campaign management and partnership

**Key Accountabilities**:

- Accountable for the online revenue generation through Malaysia Airlines website.
- Initiating and managing the strategy and execution plan of digital marketing partnerships.
- Explore, strategize, identify, and pitch Malaysia Airlines digital campaign plans to acquire new partnership opportunities to growth.
- Implementation activity for Digital Marketing activity for the Strategic Partnership campaign.
- Creating commercial proposals and defining a value proposition that will deliver significant ROI for the partnership.
- Track campaign performances with measurable methods of each campaign and evaluation partners performance via Analytics tool (Adobe Analytics).
- Plan for marketing communication brief for Digital Marketing material in terms of digital marketing to aligned with Brand and Marcomms department to ensure a consistent, compliant and constantly refreshed Malaysia Airlines presence.
- Responsible to plan and monitor tactical or always on digital campaigns that cover paid media and non-paid media specifically for Malaysia Airlines.

**Qualification & Working Experience**:
Degree in Marketing, Communication Design or Business Administration with 5 - 7 years working experience in related field.

**Skills & Knowledge**:

- 5-8 years' experience in Digital Marketing Management in an international B2C company or with a digital marketing agency.
- Excellent understanding of digital marketing concepts and best practices.
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.

**Key Challenges**:

- Ability to work with limited budget and squeeze maximum efficiency out of the marketing budget.
- Multiple stakeholders for certain campaign with possibility of different KPI and objective.
- Work within a very dynamic business environment with the ability to balance longer-term plans with ad-hoc initiative (not more than 3).

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