Intern - Hitz Brand Content
5 days ago
WHY JOIN US?- We practice a vibrant & energetic office culture.- We provide opportunities for career advancement within the company.- Good performance is always rewarded accordingly.
“_It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable._”
JOB RESPONSIBILITIES:
Content Strategy
- Develop and execute content strategies that align with the station’s overall brand identity and audience segments.
- Ensure consistency in tone, visual style, and messaging across all platforms (on-air, online, social).
- Translate brand values into creative storytelling that resonates with Gen Z and millennial audiences.
On-Air Integration
- Collaborate with announcers, show producers, and programming teams to infuse brand messaging into daily shows and talksets.
- Write and produce station promos, liners, branded segments, and campaigns that enhance the station's sonic identity.
- Support execution of branded content partnerships and sponsored on-air activations.
Digital & Social Media Content
- Ideate, script, and produce digital-first content including Reels, TikToks, YouTube Shorts, behind-the-scenes videos, audiograms, and memes.
- Schedule and manage social media content calendars across key platforms (Instagram, TikTok, X, Facebook, Threads).
- Capture and edit content from on-ground events, artist interviews, studio moments, or viral trends.
REQUIREMENTS:
Campaign & Event Collaboration
- Assist in the conceptualization of 360° campaigns that connect radio, digital, and on-ground event activations.
- Work closely with the marketing and sales team to bring branded ideas to life that engage both listeners and advertisers.
- Contribute content support to major station events, live broadcasts, artist showcases, and community campaigns.
Creative Writing & Copy Development
- Ensure all written content reflects the tone and energy of the station brand (fun, edgy, witty, or bold).
Analytics & Content Performance
- Track key metrics (reach, engagement, shares, saves, etc.) and provide actionable insights to improve content effectiveness.
- Identify high-performing content themes, audience behavior, and emerging trends to guide future planning.
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