Brand Marketing Manager

6 days ago

Subang Jaya, Malaysia Nippon Paint (M) Sdn Bhd Full time

**Your Role**:
You will be leading the team in developing strategic marketing plans for our brand. Besides dealing with the challenges that come along with this portfolio, you will also experience and contribute to our dynamic working culture. Your responsibilities will require you to communicate extensively with various professional stakeholders from both internally within the Company or group of companies and externally with our business partners.

Below is a synopsis of your job functions:
**Brand Strategies**:

- Conceptualise overall marketing strategy in line with the brand and Company’s direction to drive business growth
- Provide sound strategic thinking, leadership and good business judgement in all aspects of marketing for the brand.
- To identify opportunities and enhance brand positioning via effective channels such as press releases, media, advertising websites, social media, billboards, etc.

**Market insights**:

- Monitor, analyse and evaluate market and brand trends, consumer behaviour and competitor activity to identify market opportunities
- Initiate and manage market research projects to deliver powerful customer insights as the basis for long-term brand growth, and to develop these insights into achievable plans.

**Implementation**:

- Monitor and evaluate brand performance through brand review and post-campaign evaluation to recommend and execute appropriate changes in plans coupled with market or research findings to achieve optimum results
- To monitor channels, market trends and oversee promotional activities to ensure the right message is delivered for our brand and products.
- Manage multi-functional resources and work closely with internal teams to make sure the company brand values and image are followed.
- To provide contents, develop internal and external publications such as new releases, newsletter, bulletin and magazine.

**What you will need to succeed**:
**Background**:

- Degree in Marketing or its equivalent from a recognized institution of higher learning.

**Experience**:

- Minimum 8 years of working experience in Brand Management with in depth understanding of the marketing mix and product lifecycle management
Experienced in managing & coordinating with agencies.

**Knowledge & Skill**:

- Skilful in online and traditional marketing, and highly skilled in visual communications.
Excellent time management and organisation skills, meticulous and delivers quality work.

**Personal trait**:

- Able to work well under pressure to meet tight deadlines and handling multiple tasks.
- Enjoys working in a fast-paced, challenging yet fun environment.
- A highly motivated individual who is willing to take initiatives and follow up with details.
- A good team player and communicator.
- Good written and spoken English. Ability in spoken Bahasa Malaysia and other local Chinese dialects is an added advantage.
- Good presentation skills and able to communicate with all levels.

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