Digital Media Buyer

5 days ago

Kuala Lumpur, Malaysia Accel Scaling Sdn Bhd Full time

As an experienced media buyer for our company, you will be at the forefront of our digital advertising efforts, specifically focusing on Facebook. You will play a critical role in driving our marketing success by efficiently planning, launching, and managing campaigns to reach new customers and achieve our set Key Performance Indicators (KPIs). Your expertise in media buying on Facebook, as well as your experience with YouTube and/or TikTok, will be instrumental in expanding our brand's online presence and driving growth.

**; Requirements**:
- Media Buying Experience: A proven track record in media buying with a specific focus on Facebook advertising is essential. Experience with media buying on YouTube and/or TikTok will be highly beneficial.
- Campaign Planning and Targeting: You should possess strong skills in strategic campaign planning and audience targeting. The ability to identify the right audiences for our products or services will be crucial in optimizing our campaigns' effectiveness.
- Launching and Reporting: Experience in launching and managing successful campaigns on Facebook. Additionally, you should be adept at monitoring and reporting on campaign performance to identify areas for improvement.
- New Customer Acquisition: A deep understanding of how to drive new customer acquisition through digital advertising channels, particularly on Facebook.
- KPI-Driven Mindset: The role requires a KPI-driven mindset with a focus on achieving specific performance metrics, such as Cost per Acquisition (CPA) and Return on Advertising Spend (ROAS).
- Creative Testing: Experience in building and testing creatives to identify

high-performing ad variations and optimize campaign performance.
- Tracking Implementation: Proficiency in implementing accurate tracking

mechanisms to measure campaign success and gather actionable insights.
- Compliance and Account Management: Familiarity with ad platform compliance policies and the ability to maintain good account standing to avoid any disruptions in advertising operations.
- Scalability: The capability to scale successful campaigns efficiently while staying within targeted KPIs to drive business growth.

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