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Digital Marketing Manager
2 weeks ago
**Are you a growth-oriented team player who wants to create a meaningful impact?** If so, join our team **Airda Group** is a fast-growing startup with customers in Malaysia and Singapore and ambitions to expand globally. Our mission is to discover and empower the true nature of businesses that progress humanity forward. We build life-changing eCommerce brands in skincare, lifestyle, nutrition, and beyond, offering great value to our customers. **OBJECTIVE**: Lead Airda’s digital marketing strategy to drive sales, enhance brand visibility, and optimize digital marketing efforts across all channels to align with our company’s strategic goals. **RESPONSIBILITIES**: **1. Digital Marketing Strategy & Execution**: - Develop annual and quarterly sales plans to achieve online revenue and order targets. - Lead the overall digital marketing strategy, focusing on Shopify and Meta platforms to achieve sales growth. - Lead the team to ensure the smooth functioning of website and traffic channels. - Monitor website traffic, conversion rates, and user experience, and implement optimization strategies. **2. Campaign Management & Optimization** - Design and execute digital marketing campaigns across social media platforms such as Facebook, Instagram, and TikTok, ensuring high-quality content and advertising campaigns. - Analyze performance, making data-driven decisions to improve ROI and engagement. - Manage and optimize marketing budgets, ensuring efficient allocation of resources across digital channels. - Expand and build relationships with partners and content creators to drive brand growth. **3. Team Leadership & Development**: - Build, lead, and develop the Online Sales & Marketing team to achieve high performance and continuous improvement. - Establish clear team goals and KPIs, providing constructive feedback and performance reviews to team members. **4. eCommerce Operations**: - Oversee the day-to-day operations of our eCommerce activities on Shopify, ensuring seamless customer journeys and optimized transaction processes. - Ensure all product listings, promotions, and pricing strategies maximize profitability and market presence. - Collaborate with cross-functional teams to ensure a cohesive approach to online sales and marketing strategies. **Qualifications**: - At least 3 years of experience in digital marketing, with comprehensive knowledge of all aspects of brand e-commerce and managing significant Digital Marketing operations. - Fluency in English, Malay, and Mandarin for effective communication. - Proficiency in ERP systems and e-commerce platforms (preferably Shopify) - Experience in advertising campaigns (ads) and social media management with a proven ability to execute effective campaigns (e.g., Facebook, Instagram, TikTok). - Strong ability to implement sales strategies, with analytical skills for interpreting sales and marketing data. - Strong leadership skills and team management skills to lead the team to achieve goals. - (Bonus) Proficient in using analytics tools such as Google Analytics and social media insights to guide marketing decisions. **Preferred Skills**: - Highly aspired to drive sales and business growth. - Creative thinker with a strong sense of brand strategy. - Demonstrated leadership skills with a track record of managing and inspiring teams. - Capable of working independently in a dynamic environment and managing multiple concurrent projects. - Skilled in A/B testing, user segmentation, and detailed campaign analysis. - Proficient in using content creation tools, including Canva and Capcut. - Language: English, Malay, Mandarin. - Must have experience in Advertising Campaign such as Meta and TikTok. - Must have a reliable laptop and stable internet connection suitable for a remote-first working environment. **WHY JOIN AIRDA?** **Airda Core Values** - **Extreme Ownership**: We **take full ownership of outcomes — past, present, and future — even when it's outside our direct actions.** We don't justify, blame, or wait to be told. Instead, we take responsibility for our work, our impact, and everything around us, actively solving problems and driving results as if the whole mission depends on us. - **Growth Mindset**: We grow through both setbacks and success, always pushing beyond what's comfortable and **never settling for "good enough."**: - **Trust**: We trust each other and earn the trust of our customers, teammates, and partners by acting with integrity, being transparent, and consistently keeping our word. **Trust is the currency of business and teamwork — and we earn it through every action.**: - **Team Win, We Win**: We succeed together, because when the **team wins, we all win** — no solo acts here. - **Audience-Centric**: We **put our audience first** — whether it's customers, team members, partners, or anyone we work with — because creating value for others is our priority. **Airda Benefits** - **Productivity Claim**:We subsidize purchases for digital gadg
