Marketing & Communications Specialist
1 week ago
Location: Penang (Tanjung Bungah & Balik Pulau)
Salary Range: RM4000-RM4500
**Responsibilities**:
1. Support all marketing and communication matters for both schools (when necessary) marketing events.
2. Support all communication channels for both print and online.
4. Marketing materials - Manage and support all printed and digital marketing materials.
5. Digital marketing - Planning and execution. Support marketing campaigns and strategies to reach and engage target audience. Build brand awareness.
6. Social media - Plan, create and schedule content on social media accounts in advance, making sure postings are relevant, exciting and in line with our values and USPs, approved and posted on schedule.
7. Content creation - Producing engaging storylines in the form of static visuals/short videos in the direction of the brands’ values and USPs.
8. Engage and respond to enquiries on digital media platforms, making sure they have been passed on to proper parties, creating a database of potential customers.
9. B2B - Build agent network and maintain/form new working relationships, in the direction of the company’s marketing strategies and identified markets.
10. Internal events - Support both schools (when necessary) in terms of marketing and communications.
11. External events - Plan, support and execute as a team to promote the school to target markets throughout the year.
12. Work as a team to manage school website updates
13. Working with stakeholders - Liaise with academic staff, external vendors, media and corporate companies in various projects.
14. To assist in market research within the education sector.
15. Travel between Balik Pulau, George Town and Tanjung Bungah under the discretion of the line manager.
**Requirements**:
- 3-5 years of experience in marketing, communications, or related roles.
- Excellent written and verbal communication skills.
- Strong creative and conceptual thinking abilities to develop innovative
marketing and communication strategies and content.
- Familiarity with digital marketing channels and tools.
- Proficiency in using graphic design tools like Adobe Creative Suite
(Photoshop, Illustrator, InDesign) for creating visual content.
- Video and photo editing skills are required.
**Salary**: RM4,000.00 - RM4,500.00 per month
Application Question(s):
- Are you able to read ,write & speak mandarin ?
- Do you have experience with video & photo editing ?
- Which industry background are you from?
- Do you have experience with planning & executing multi channel marketing campaign ?
- Are you willing to travel between Balik Pulau & Tanjung Bungah ?
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