Performance Specialist

Join a dynamic and growing digital marketing team
- Work with top-tier advertisers and agencies
- Opportunities for career advancement and learning

The Performance Specialist will work with experienced professionals to develop in-depth knowledge and hands-on experience in digital marketing. You will work in a global team (Hong Kong, Taiwan, Singapore & Malaysia) with Advertising Sales Team & Account Servicing team to handle online ad campaigns, monitoring the delivery of advertising, ad reporting and to work with web partners to ensure smooth operations of ongoing and future online ad campaigns.

**Responsibilities**:

- Manage and optimize paid advertising campaigns across platforms such as Facebook, Google, Linkedin, Tik Tok & Xiaohongshu Ads for clients in Hong Kong, Malaysia & Singapore
- Analyze campaign performance, optimize targeting, ad creatives, bidding strategies and budget allocation
- Monitor delivery of ad campaigns and optimization
- Handle inquiries of online advertising from sales team & account servicing team regarding ad operation issues and optimisation suggestions.
- Handle all communications and coordination of advertising related request with advertisers and agencies together with sales and business development team
- Evaluate campaign performance & prepare post campaign reports and evaluate the campaign performance

**Requirements**:

- Bachelor Degree in any discipline
- 1-3 years of experience in digital marketing or media agency industry
- Strong knowledge and hands-on experience in Meta Business Suite & Facebook Ad Manager experience is preferred
- Experience in agency or media industry is an advantage
- Highly motivated, driven and passionate about digital environment;
- Excellent interpersonal and communication skills
- Excellent in written and spoken Cantonese and English
- Good command of MS Office, especially MS Excel and PowerPoint and Internet Applications required
- Strong passion for digital marketing

**Benefits**:

- 5 Days Work (Mon - Fri)
- Flexible Working Hour
- Birthday Leave & Work Anniversary Leave
- Medical Coverage
- Fun, Young and Joyful Office Environment

**Company Profile**:

- Unlock brands' full potential through social media, AI, and data_

PressLogic Limited, a recognized leader in the ad-tech industry, has been honored as the 2023 Deloitte Hong Kong Rising Star in the AI Software category and is a proud member of the Hong Kong Science & Technology Park's Elite Program (Information Communications Technology). These accolades reflect our commitment to excellence and innovation in digital marketing and data-driven solutions.

We are a global ad-tech ecosystem group, comprising over 200+ talented individuals across 7 regions. Our headquarter is located in Hong Kong with branches in Singapore, Malaysia, Taiwan, South Korea, India and Shenzhen.

With our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions, we aim to lead the way in ad-tech innovation and drive maximum client impact by offering a total digital marketing solution.

Across its social media accounts & websites, PressLogic accumulates over 13 million Facebook & Instagram followers and over 500 million monthly content impressions. The unprecedented fast-growing record of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million.

**MediaLens**:
We principally utilize MediaLens developed by our founders as a strategic partnership, a data-driven analytics system combined with AI and machine learning capabilities for optimizing ROI performances in various social media, to operate and build highly effective media networks in the digital world.

Pay: RM4,500.00 - RM6,000.00 per month

**Benefits**:

- Dental insurance
- Flexible schedule
- Health insurance
- Opportunities for promotion

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 1 year (required)

**Language**:

- Chinese (required)