Performance Marketing Specialist

5 hours ago

Kuala Lumpur, Malaysia Prenetics Full time

**What You’ll Do**

- Develop and execute funnel-based digital marketing strategies to drive traffic to the website, lead generation, increase conversions, and boost sales
- Create and manage end-to-end digital advertising campaigns (FBIG ads, Google ads, YouTube ads, SEM, and more) including goals definition, budget management, external agency management, platform reporting and optimizations
- Oversee and implement the paid marketing strategies
- Analyze and report on the performance of marketing campaigns and making data-driven decisions to improve ROAS & ROI
- Ensure data tracking and analytics at the highest level. Develop conversion, pixel, and event tracking on the website and across various digital platforms
- Ensure the consistency of the brand narratives, visual identity, and voice across all platforms and campaigns
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Collaborate constantly with internal teams: review ads performance with local market specialists, creative and content teams, and ensure cross department alignment.

**Requirements**:

- Problem-solver: Demonstrated ability to identify and overcome obstacles in achieving user acquisition targets.
- Test & Learn Mentality: A willingness to experiment with new channels and methodologies, while analyzing the results to inform future decisions.
- User Centric Mindset: The ability to think from the user's perspective and create seamless user journeys.
- Data Driven: The ability to make informed decisions by utilizing existing data and connecting it to business performance.
- Business Driven Marketer: A strategic mindset that can bridge the gap between marketing and business performance.
- Expert in SEM & Paid Social: Proven hands-on experience in managing Google Ads and paid social campaigns
- Highly Autonomous: Organized, passionate, and self-motivated, with a can-do attitude, capable of managing end-to-end projects.
- Excellent command in Cantonese and English. Good in spoken and written English;

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