Performance Marketing Specialist

Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer health. Our consumer initiative is led by IM8, a fast-growing health and wellness brand; Europa, one of the largest sports distribution companies in the USA; and CircleDNA, a leading direct-to-consumer DNA test. As the first healthcare company to establish a Bitcoin treasury with its initial $20 million Bitcoin purchase and board-approved comprehensive Bitcoin strategy, Prenetics is pioneering the intersection of healthcare innovation and digital asset adoption. The company will soon accept cryptocurrency payments across both IM8 Health and CircleDNA platforms, creating a complete Bitcoin ecosystem from treasury to operations. This includes exploring how blockchain technology can further enhance our genomics solutions, such as CircleDNA, by ensuring data integrity, privacy, and secure access to personalized health insights, while establishing new paradigms for corporate treasury management. Each of Prenetics' units synergistically enhances our global impact on health, embodying our commitment to "enhancing life through science". To learn more please visit and

We are looking for a highly skilled and motivated Performance Marketing Specialist to join our team. This role will be responsible for conceiving and executing digital funnel strategies to drive web traffic, increase awareness, lead generation and conversions, and boost sales through SEM, FBIG ads, YouTube ads, and local ad platforms. The ideal candidate will have over 5 years of relevant marketing experience and a proven track record in managing digital funnels, driving performance-based marketing in an ecommerce environment.

What You'll Do

• Develop and execute funnel-based digital marketing strategies to drive traffic to the website, lead generation, increase conversions, and boost sales
• Create and manage end-to-end digital advertising campaigns (FBIG ads, Google ads, YouTube ads, SEM, and more) including goals definition, budget management, external agency management, platform reporting and optimizations
• Oversee and implement the paid marketing strategies
• Analyze and report on the performance of marketing campaigns and making data-driven decisions to improve ROAS & ROI
• Ensure data tracking and analytics at the highest level. Develop conversion, pixel, and event tracking on the website and across various digital platforms
• Ensure the consistency of the brand narratives, visual identity, and voice across all platforms and campaigns
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Collaborate constantly with internal teams: review ads performance with local market specialists, creative and content teams, and ensure cross department alignment.

Requirements

• Problem-solver: Demonstrated ability to identify and overcome obstacles in achieving user acquisition targets.
• Test & Learn Mentality: A willingness to experiment with new channels and methodologies, while analyzing the results to inform future decisions.
• User Centric Mindset: The ability to think from the user's perspective and create seamless user journeys.
• Data Driven: The ability to make informed decisions by utilizing existing data and connecting it to business performance.
• Business Driven Marketer: A strategic mindset that can bridge the gap between marketing and business performance.
• Expert in SEM & Paid Social: Proven hands-on experience in managing Google Ads and paid social campaigns
• Highly Autonomous: Organized, passionate, and self-motivated, with a can-do attitude, capable of managing end-to-end projects.
• Excellent command in Cantonese and English. Good in spoken and written English;