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Social Media

2 weeks ago

Taman Tun Dr Ismail, Malaysia GlamPick | Beauty Products Company Full time

Play a crucial role in developing and implementing effective content strategies to drive business goals and engage the target audience. This role involves strategic planning, research, analysis, and coordination to ensure the creation and distribution of high-quality and impactful content across various channels.

**Key Job Responsibilities**:

- Content Strategy Development: Collaborate with cross-functional teams, including marketing, communications, and creative, to develop a comprehensive content strategy aligned with business objectives. Conduct research and analyze market trends, audience insights, and competitor strategies to inform content planning.
- Audience Analysis: Conduct thorough audience research to understand their needs, preferences, and behavior. Identify target audience segments, their pain points, and content consumption patterns. Use this information to create targeted content strategies that resonate with the intended audience.
- Content Planning and Calendar Management: Create content plans and calendars based on the content strategy, marketing campaigns, and product launches. Coordinate with content creators and stakeholders to ensure timely and consistent content delivery. Align content themes, topics, and formats with business goals and audience interests.
- Content Production Coordination: Work closely with content creators, such as writers, designers, and videographers, to ensure the production of high-quality content that aligns with the content strategy. Provide guidance and support throughout the content creation process, including briefings, feedback, and revisions.
- Content Performance Analysis: Monitor and analyze content performance metrics using analytics tools. Track key indicators, such as website traffic, engagement rates, conversions, and social media metrics. Identify trends, patterns, and opportunities for content improvement based on data insights.
- Collaboration and Stakeholder Management: Work closely with internal stakeholders, including marketing, product, and sales teams, to align content strategies with broader business initiatives. Foster strong relationships and collaborate effectively to gather input, feedback, and support for content initiatives.

**; Requirements**:
- Proven experience in content strategy, content marketing, or a similar role.
- Strong understanding of content marketing principles and strategies.
- Excellent analytical skills and the ability to derive actionable insights from data.
- Familiarity with social media platforms and content distribution channels.
- Excellent written and verbal communication skills.
- Familiarity with design principles and visual content creation.
- Knowledge of legal and ethical guidelines related to content creation and publishing.