Marketing Specialists
1 week ago
Key Responsibilities:
- Develop and implement content marketing strategies, including blog posts, guest articles, e-books, and guides, to attract and educate our target audience (freelancers and small business owners).
- Manage and grow our social media presence on platforms such as LinkedIn, Facebook, and Twitter, creating engaging content and fostering community interaction.
- Plan, execute, and optimize paid advertising campaigns (SEM and social media ads) to drive targeted traffic and free trial sign-ups.
- Collaborate with the product team to ensure marketing messages align with product features and user experience.
- Conduct market research and competitive analysis to identify new opportunities and refine marketing strategies.
- Monitor and analyze marketing performance metrics (website traffic, conversion rates, CAC, CLTV) and provide regular reports with actionable insights.
- Assist in optimizing the website for conversion, including A/B testing and user feedback integration.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in digital marketing, preferably in a SaaS or B2B environment.
- Proven track record of successfully developing and executing marketing campaigns that drive user acquisition and engagement.
- Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
- Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with A/B testing.
- Self-starter with the ability to work independently and as part of a remote team.
- Familiarity with client management, invoicing, or small business software is a plus.
What We Offer:
- Opportunity to make a significant impact on a growing product.
- Flexible remote work environment.
- Collaborative and supportive team culture.
- Competitive salary and benefits package.
**Job Types**: Part-time, Contract, Freelance, Internship, Fresh graduate
Contract length: 6 months
Pay: RM2,000.00 - RM5,000.00 per month
Work Location: Remote
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