Marketing Manager

3 days ago

Shah Alam, Malaysia LUNEN GROUP SDN. BHD. Full time

**Responsibilities**:
1. Marketing Strategy & Campaign Planning
- Develop and execute marketing plans and digital campaigns aligned with brand goals and sales targets.
- Plan and manage product launches, promotions, and seasonal campaigns, especially for social platforms (IG, TikTok, etc).
- Monitor marketing trends and adjust strategies to stay ahead in a competitive retail/social commerce landscape.

2. Social Media & Content Marketing
- Oversee the content calendar, ensure consistent brand voice and engaging content across all platforms.
- Collaborate with creative team to develop high-performing video, photo, and written content tailored to each platform.
- Analyze content performance and tweak strategy based on insights.

3. Influencer & Affiliate Marketing
- Identify, engage, and manage relationships with social media influencers and brand ambassadors.
- Track influencer performance and ROI, and grow affiliate-based marketing initiatives.

4. Branding & Product Positioning
- Maintain consistent brand identity across all touchpoints (visuals, tone, packaging, messaging).
- Conduct competitor research and propose improvements in product messaging or visual branding.

5. Paid Advertising & Performance Marketing
- Plan and manage paid ad campaigns (Meta Ads, TikTok Ads, Google Ads if relevant).
- Analyze ad performance data, optimize for conversion, and control cost-per-acquisition (CPA).

6. CRM, Customer Engagement & Retention
- Monitor customer feedback from social media and help improve overall customer experience.

7. Team Collaboration & Reporting
- Work closely with sales, content creation, and fulfillment teams to align on product strategy.
- Prepare monthly marketing reports, campaign reviews, and performance updates for management.
- _____________________________________

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 2-5 years of experience in digital marketing, preferably in retail or beauty/personal care.
- Strong knowledge of social media trends, digital advertising, and influencer marketing.
- Creative mindset with strong analytical and problem-solving skills.
- Excellent communication in English and Bahasa Malaysia.
- Able to work independently and lead marketing initiatives end-to-end.
- ______________________________________

**Nice to Have**
- Experience working with beauty, skincare, or wellness brands.
- Familiarity with e-commerce tools (Shopify, TikTok Shop, Shopee) and analytics platforms (Meta Business Manager, Google Analytics, etc).
- Hands-on with content creation, especially for reels and TikTok.

Pay: RM3,000.00 - RM3,500.00 per month

Work Location: In person

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