Retail Manager

1 day ago

Shah Alam, Selangor, Malaysia Shellys Marketing Sdn Bhd Full time 90,000 - 120,000 per year

Job Purpose:

To manage the overall retail sales operations across Malaysia. This includes leading, planning, organizing, training and executing strategies to achieve sales projections, improve overall store performance, lead & guide the retail team, and ensure smooth coordination between all relevant departments. The role ensures operational function, excellence and profitability in line with the company's business goals.

JOB SCOPE & RESPONSIBILTY

  1. Overall Management in Retail Operations:


• Manage and supervise day-to-day operations across all retail regions


• Analyze all sales reports and activities.


• Enforce company retail policies and SOPs across the board.


• Ensure sales targets (monthly, seasonal, yearly) are met.


• Keep up-to-date with competitor activities, products, pricing, and promotions.


• Recommend strategies to stay competitive, retain market share, create or innovate new retail sales strategies.

  1. Sales Planning & Promotion:


• Monitor sales expenses, cost efficiency, and profitability.


• Analyze market trends and adjust sales plans accordingly.


• Communicate and implement marketing campaigns at regional level.


• Coordinate with Regional/Area Managers to align promotion execution with marketing plans.


• Develop sales forecasts and set budgets (short-term & long-term).

  1. Team Leadership & Development:


• Oversee recruitment, training, and performance of Regional and Area Managers.


• Set sales targets for regions and support team members to achieve goals.


• Conduct regular coaching, feedback, and staff development sessions.


• Conduct ongoing training for sales techniques, product knowledge, and customer service.


• Develop incentive programs to motivate performance.


• Track team KPIs, take corrective actions when performance falls short.

  1. Reporting & Compliance:


• Lead weekly/monthly meetings with Regional and Area Managers.


• Ensure timely reporting, data sharing, and feedback loops across teams.


• Review and act on weekly/monthly sales reports from all regions.


• Resolve customer complaints and operational issues promptly.


• Collaborate with internal departments (e.g., branding, merchandise, accounts, warehouse, HR) for cohesive operations.

  1. Ad-Hoc Duties

Perform other tasks, assignments, duties as assigned by superior from time to time.

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