Content Marketing Executive

4 days ago


Kuala Lumpur, Malaysia Peoplelogy Development Sdn Bhd Full time

**Key Responsibilities**

**1) Content Strategy and Execution**
- Content Production:
i. Create high-quality content to align with the company’s sales funnel and audience engagement goals.

ii. Deliver the following content targets monthly.
- Content Calendar Management:
i. Develop and manage a comprehensive content calendar to plan and execute campaigns effectively for 2025.

ii. Ensure all content is delivered on time and adheres to brand guidelines.

**2) Brand Awareness and Engagement**
- Social Media Growth:
i. Increase followers across key social media platforms (Facebook, Instagram, LinkedIn, TikTok)
- Performance Metrics:
i. Track and improve content performance using tools like Google Analytics, Meta Insights, and platform-specific dashboards.

ii. Achieve a 15% increase in reach, impressions, clicks, and engagement (likes, comments, shares) compared to 2024.
- Best Practices and Innovation:
i. Implement SMART goals for each brand to align deliverables with measurable objectives.

ii. Introduce at least 2 new content strategies or formats per quarter (e.g, interactive posts, creative campaigns) and track their success rate.

**Key Requirements**

1) Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, video editing tools).

2) Experience with analytics tools such as Google Analytics, Meta Insights, and platform dashboards.

3) Strong understanding of social media trends, formats, and audience engagement tactics.

Pay: RM3,000.00 - RM3,500.00 per month

**Benefits**:

- Cell phone reimbursement
- Dental insurance
- Health insurance
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
- Vision insurance
- Work from home

Schedule:

- Monday to Friday

Supplemental Pay:

- Overtime pay
- Yearly bonus

Work Location: In person


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