Marketing Executive

**Role Overview**

The Marketing Executive will spearhead all marketing efforts both online and offline, driving customer acquisition, engagement, and retention through a full-funnel digital strategy. This role demands strong leadership, data-driven decision-making, and hands-on digital execution across platforms.

**KEY RESPONSIBILITIES**

**1. Strategic Marketing & GM Support**
- Assist the General Manager in developing and executing annual and quarterly marketing strategies aligned with company goals.
- Provide input and implementation support for branding, sales initiatives, and new product launches.
- Prepare marketing reports, dashboards, and performance analysis for GM reviews and stakeholder updates.
- Serve as a bridge between departments to ensure marketing efforts support broader business objectives.

**2. eCommerce & Marketplace Management**
- Manage and optimize Ergoworks’ online stores on Lazada, Shopee, and TikTok Shop.
- Execute platform campaigns, seasonal promotions, and new product listings, ensuring high visibility and conversion.
- Analyze marketplace performance (traffic, conversion, ratings) and implement improvements.
- Coordinate with internal operations and customer service teams to ensure seamless customer journeys and timely fulfilment.

**3. Digital Marketing & Paid Media**
- Plan and execute data-driven campaigns on Google Ads, Facebook/Instagram, TikTok Ads, and retargeting platforms.
- Define KPIs, monitor campaign performance, and continuously optimize for higher ROI.

**4. Content Strategy & Creator Management**
- Lead content planning, campaign calendars, and storytelling direction for all digital platforms.
- Collaborate with in-house and freelance content creators to develop engaging, platform-specific content (e.g., TikTok videos, tutorials, testimonials).
- Ensure consistent brand voice and messaging across all touchpoints.
- Manage TikTok Live coordination, product demos, and educational content rollouts.

**5. Branding, Communication & Collateral Development**
- Strengthen brand consistency across print, digital, packaging, and corporate identity materials.
- Oversee development of marketing collaterals: product brochures, digital ads, proposals, decks, and visual assets.
- Coordinate with media outlets, influencers, and partners for brand collaborations and PR initiatives.

**6. Sales & Business Development Support**
- Support the sales team with materials, proposals, and marketing assets for B2B and B2C efforts.
- Develop targeted campaigns for corporate buyers, HR departments, and retail customers.
- Create use cases, case studies, and client success stories to support credibility and trust-building.

**7. Event & Campaign Support (in Collaboration with Operations Manager)**
- Work with the Operations Manager to execute product roadshows, exhibitions, and retail activations.
- Support pre-event promotion, digital campaigns, and lead capture strategies.
- Ensure on-brand visual presentation at events through coordinated marketing materials and signage.
- Capture content from live events for future marketing use and campaign follow-ups.

**8. Cross-Functional Team Collaboration**
- Liaise with internal departments including Sales, Operations, Product Development, and Customer Support to align efforts and maximize results.
- Lead and mentor junior team members or interns when applicable.
- Manage external vendors, freelancers, and creative agencies to ensure quality and consistency of work delivered.

**Job Types**: Full-time, Permanent

Pay: RM3,500.00 - RM4,500.00 per month

**Benefits**:

- Additional leave
- Flexible schedule
- Free parking
- Opportunities for promotion
- Professional development

**Experience**:

- marketing: 1 year (preferred)

**Language**:

- Mandarin (preferred)
- Bahasa (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: In person