Marketing Specialist

1 week ago

Kuala Lumpur, Malaysia Rapsodo Full time

The Marketing Specialist will support the execution and management of marketing campaigns and community engagement initiatives across Rapsodo’s business units. This individual will play a vital role in content creation, campaign coordination, digital asset management, and community interaction, with a strong emphasis on responsiveness, organization, and creativity.

**Key Accountabilities**:
**1. Creative & Marketing Support**
- Support digital marketing campaigns by reviewing creative briefs, gathering and routing assets, and managing review/approval workflows.
- Draft and edit creative briefs for various campaigns and initiatives as needed.
- Assist in the creation of digital marketing assets such as social videos, product and event photography, and graphics.

**2. Community Management**
- Diamond Sports (6 hours/week):
- Monitor and respond to inbound messages/comments via Sprout Social and native platforms.- Moderate Private Facebook Groups: accept members, answer posts, and engage with community discussion.- Manage inbound partnership requests from small-scale athletes and content creators.- Participate in timely Diamond Sports conversations, connecting content to relevant Rapsodo resources (e.g., blogs, webinars).
- Golf (10 hours/week):
- Monitor and respond to social channels using Sprout Social and community forums such as Reddit, MyGolfSpy, HackersParadise, and Golf WRX.
- Address or escalate customer concerns to the Customer Experience team.
- Engage actively in Rapsodo's Official and MLM2PRO Facebook groups.
- Comment on user-generated and influencer content across platforms like YouTube, Instagram, TikTok, X (Twitter), and Threads.
- Conduct regular audits of partner retail site reviews (e.g., DSG, Golf Galaxy, PGATSS).

**3. Marketing Performance Reporting**
- Deliver monthly social media insights and web performance metrics.

**4. Digital Asset Management**
- Organize and maintain Rapsodo’s digital content libraries including photos, videos, blogs, and sales materials.
- Manage SharePoint and Wasabi asset repositories.
- Implement and uphold digital file naming conventions.
- Maintain Golf retail & Diamond Sports marketing asset folders.

**Requirements**:

- Education: Bachelor’s degree in Marketing, Communications, or related field
- Experience: 1-3 years of marketing experience in a similar role or industry
- Technical Skills:
- Behavioral Competencies: Highly organized, strong communicator, community-first mindset, and collaborative team player
- Ability to work in a dynamic, multi-cultural organization

**Success Metrics**
- Community Engagement:
- Responsiveness and quality of interactions across social and community platforms.
- Growth in community size and positive sentiment.
- Content & Asset Delivery:
- Timely and high-quality production of marketing materials.
- Adherence to brand voice and guidelines across all content.
- Campaign Support & Reporting:
- Contribution to insightful, accurate marketing performance reporting.
- Evidence-based optimization recommendations that improve KPIs.
- Digital Asset Management:
- Organized, accessible repositories that enable team efficiency.

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