Influencer Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia NEXALINK MARKETING SDN. BHD. Full time

Location: Kuala Lumpur | Work Type: Onsite | Schedule: 5 Days a Week

We are expanding our influencer marketing capabilities and are seeking a passionate and driven Influencer Marketing Specialist to lead impactful campaigns that connect our brand with the right audiences across multiple platforms.

This role blends creativity, data, and strategic partnerships, offering the opportunity to transform ideas into measurable results while building strong brand engagement in diverse markets.

Key Responsibilities

1. Influencer Strategy & Campaign Management

  • Identify, recruit, and manage influencers (macro, micro, nano) across TikTok, Instagram, YouTube, and other relevant platforms.
  • Develop and execute influencer strategies aligned with brand awareness, audience growth, and engagement objectives.
  • Prepare comprehensive campaign briefs, content guidelines, and manage deliverables to ensure consistent, high-quality output.
  • Negotiate collaboration terms, manage product seeding initiatives, and oversee end-to-end campaign execution.

2. Cross-Functional Collaboration

  • Work closely with branding, creative, and media teams to amplify influencer content across multiple marketing channels.
  • Collaborate with performance marketing teams to ensure influencer campaigns support business goals and conversion targets.

3. Performance Tracking & Optimization

  • Maintain a structured content calendar and campaign performance dashboard.
  • Monitor and analyze campaign KPIs including reach, engagement, conversions, and ROI.
  • Continuously optimize campaigns by reallocating budgets to top-performing creators.
  • Stay up to date with influencer trends, platform algorithm updates, and competitive landscape insights.

Requirements

  • 2–5 years of experience in influencer or KOL marketing, preferably in fintech, digital services, or e-commerce industries.
  • Strong understanding of TikTok, Instagram, YouTube, and the evolving influencer ecosystem.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strong project management capabilities with high attention to detail and results-oriented mindset.
  • Fluent in English; Mandarin is a plus.
  • Bonus: Experience with influencer management tools or multi-market campaigns.

What We Offer

  • Competitive salary with monthly incentives, annual bonus, and paid leave.
  • Clear career progression into leadership roles such as KOL Manager or Growth Lead.
  • Continuous learning and professional development opportunities.
  • A fast-paced, collaborative, and high-energy work environment with regular team engagement activities.

Join Us - If you are passionate about building influencer strategies that drive real business growth and measurable results, we would love to meet you.

Apply now and be part of our growth journey.

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