Influencer Marketing Specialist

4 hours ago

Kuala Lumpur, Kuala Lumpur, Malaysia OXYBENEFITS HEALTH SDN BHD Full time 60,000 - 80,000 per year

Job Description


• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.


• Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.


• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/Influencer, creating & present the brief, and reviewing their performance.


• Ensure that a brand remains recognizable, up to date, and exciting to customers.


• Making sure that branding is consistent across advertising and campaigns.


• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.


• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.


• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.

Remarks: This Job Description outlines the primary responsibilities of the Position but may not cover all tasks you may be required to perform. It will be reviewed periodically by us.

Qualifications


• Proven 1-2 years of working experience in Brand Marketing, KOL / Influencer Specialist, Digital Marketing,


• Bachelor's degree in Brand Communication or related major


• Experience handling beauty brand promotion or having a broad knowledge of beauty or skincare products is preferred.
• An ability to think strategically to produce innovative and original ideas


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up to date with the latest trends and marketing best practices.


• A creative mindset with the ability to think outside the box.


• Strong communication skills in Bahasa and English proficiency.

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