Influencer Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia NEXALINK MARKETING SDN. BHD. Full time 40,000 - 60,000 per year

Location: Kuala Lumpur | Work Type: Onsite | Schedule: 5 Days a Week

We are expanding our influencer marketing capabilities and seeking a passionate Influencer Marketing Specialist to lead creative campaigns that connect our brand with the right audiences.

This is a hands-on and strategic role that sits at the intersection of creativity, data, and partnerships, transforming ideas into measurable results while building meaningful engagement across diverse markets.


Key Responsibilities

Influencer Strategy & Campaign Management

  • Identify, segment, and manage influencers (macro, micro, nano) across TikTok, Instagram, YouTube, and other relevant platforms.
  • Develop and execute targeted influencer strategies to enhance brand visibility, audience growth, and engagement.
  • Prepare detailed campaign briefs, define content guidelines, and oversee deliverables to ensure high-quality execution.
  • Negotiate and manage collaboration agreements, product seeding initiatives, and end-to-end campaign workflows.

Cross-Functional Collaboration

  • Work closely with branding, creative, and media teams to amplify influencer content across multiple channels.
  • Partner with performance marketing teams to ensure influencer campaigns align with business goals and conversion targets.

Performance & Optimization

  • Maintain an organized content calendar and performance tracking dashboard.
  • Monitor and analyze campaign KPIs (reach, engagement, conversions, ROI) to generate actionable insights.
  • Reallocate budgets to top-performing creators to maximize impact.
  • Stay current with influencer trends, algorithm updates, and competitive strategies.

What We're Looking For
  • 2–5 years of experience in influencer or KOL marketing, ideally within fintech, digital services, or e-commerce.
  • Strong understanding of TikTok, Instagram, YouTube, and the evolving influencer ecosystem.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proven project management abilities—organized, detail-oriented, and results-driven.
  • Fluent in English; Mandarin proficiency is a plus.
  • Bonus: Experience using influencer management tools or handling cross-market campaigns.

What We Offer
  • Competitive salary with monthly incentives, annual bonus, paid leave.
  • Clear career progression toward leadership roles such as KOL Manager or Growth Lead.
  • Opportunities for continuous learning and professional development.
  • A collaborative, high-energy work environment with team events and engagement activities.

Join Us

If you're ready to design and execute influencer marketing strategies that drive brand growth and measurable results, we'd love to meet you.

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