Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia GMEELAN Full time $30,000 - $50,000 per year

Your Responsibilities:

Marketing strategies:

  • Possess a deep understanding of the TikTok content ecosystem, including content types, user behavior, and platform trends.
  • Conduct market research to identify new content promotion trends, analyze competitor marketing strategies, and stay updated on the latest beauty and skincare industry trends to ensure content and campaigns remain relevant and competitive.
  • Develop and manage influencer marketing campaigns, including identifying and evaluating KOLs, negotiating partnerships, overseeing content creation, and tracking campaign performance.
  • Develop and execute effective TikTok marketing strategies to increase brand visibility, engagement, and conversions.

Influencer marketing:

  • Identify, evaluate, and collaborate with TikTok KOLs, including both macro-influencers and nano-influencers.
  • Build and maintain a comprehensive KOL database, including key profiles and segmentation by type and niche.
  • Work closely with internal teams and stakeholders to brief KOLs, align campaigns, and ensure timely execution.
  • Monitor campaign performance and prepare regular reports with insights and recommendations.

What We're Looking For:

  • Educational Background: Bachelor's degree or higher in a related field.
  • Bilingual Proficiency: Strong command of Bahasa Melayu and English to effectively communicate with diverse stakeholders.
  • Relevant Experience: Prior experience in FMCG, social media marketing, or influencer collaborations is a plus. A strong network of KOLs or expertise in influencer marketing will be prioritized.
  • Strong analytical skills, good marketing sense, and potential in overall planning/coordination.
  • Proactive & Results-Oriented: A driven, entrepreneurial spirit with the ability to seek out opportunities, negotiate effectively, and work independently.

**Only shortlisted candidates will be selected for interview.

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