Digital Marketing Specialist

1 day ago


Kuala Lumpur, Kuala Lumpur, Malaysia Up Tree Marketing Sdn Bhd Full time 60,000 - 90,000 per year

At our company, we prioritize our people through competitive remuneration, clear career growth, continuous learning, and a supportive workplace culture. We offer industry-aligned compensation, performance bonuses, hybrid work rewards, and regular team-building activities. Employees benefit from a transparent career progression pathway, mentorship, bi-annual reviews, and leadership development opportunities. Our workspace, along with open communication and team bonding initiatives, ensures a positive, collaborative, and inspiring work environment.

Job Responsibilities:

  • Creating social media content plans aligned with the company's brand identity.
  • Collaborating with the marketing team to execute and analyze digital campaigns in line with marketing strategies.
  • Crafting engaging content across all social media platforms including writing and editing posts enhancing customer engagement and promoting campaigns.
  • Managing a high volume of daily social media posts.
  • Developing and managing social influencer programs and attending influencer events.
  • Overseeing and growing social media platforms like Facebook, TikTok, YouTube, and Xiao Hong Shu.
  • Conducting market research and analyzing social media trends for identifying new marketing opportunities.
  • Developing marketing advertising and lead generation strategies to increase followers and evaluating their effectiveness.
  • Preparing monthly reports on social media marketing efforts.
  • Providing recommendations for optimizing the social media marketing strategy.
  • Staying updated on emerging trends and best practices in social media.
  • Assisting with other marketing-related tasks as required.

Job Requirements:

  • Bachelor's degree in journalism communications marketing or a relevant discipline.
  • Strong written and verbal communication abilities in English and Chinese with a deep understanding of social media management and strategy.
  • Proficiency in multitasking and time management with the capacity to prioritize tasks effectively.
  • Capability to work efficiently in a fast-paced and high-pressure setting.

Additional Benefits:

  • Fast-growing company with strong learning culture and continuous in-house training.
  • Supportive, positive working environment with open communication and clear career pathways.
  • Spacious, comfortable office with smart casual attire every day.
  • Guaranteed on-time salary payment with full statutory contributions.
  • Comprehensive leave entitlements: annual, sick, hospitalization, maternity, paternity, compassionate, marriage, and birthday leave.
  • Unlimited snacks and beverages in the pantry.
  • Hybrid working arrangement (T&C apply).
  • Company-provided laptop for work convenience.
  • Weekly staff training & development sessions (on-the-job, soft skills, and technical skills).
  • Mentorship program — every new hire is paired with a senior for guidance and coaching.
  • Referral incentive program — get rewarded for introducing talent to join us.
  • Enjoy staff welfare perks including annual dinner, celebrations, and fun team activities.

How to Apply:

  1. Submit your application via Hiredly.
  2. Shortlisted candidates
     will receive a test assignment, along with a training video and sample for reference.
  3. After submitting the test, 
    our hiring manager will evaluate your work
     and shortlist suitable candidates.
  4. Selected candidates
     will be invited for an interview.
  5. After the interview, we will 
    inform you of the final hiring decision.


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