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Consumer Marketing Manager

2 weeks ago

Petaling Jaya, Malaysia Nestlé Full time

**Position Snapshot**

Location: Petaling Jaya, Selangor

Company: Nestlé Malaysia

Type of contract: Permanent

**Position Summary**

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Consumer Marketing Manager Responsible for the development and implementation of MAGGI corporate communication, covering ONE MAGGI brand communication, digital ecosystem/eBusiness strategy and consumer engagement programs to drive business growth and MAGGI brand equity. Ensures digital and eBusiness excellence in leveraging digital capabilities for competitive advantage.

**A day in the life of an Consumer Marketing Manager**
- Develops and leads the ONE MAGGI Communication Campaign (Festives - Raya,CNY, Gawai and other relevant ONE MAGGi campaigns and activities) to bring MAGGI brand purpose of life.
- Assesses new consumer / shopper trends through real time data mining and interpretation of data, to inform decision-making for the business.
- Develops, updates and ensures implementation of local digital/eBusiness/CRM strategy in alignment with key local stakeholders. Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
- Responsible for developing Digital & Service Pillar marketing communication plan for the MAGGI brand aligned with brand/ category/ product strategy.
- To develop MAGGI MYSG sustainability agenda and lead the communication and initiatives that is in-line with Maggi brand purpose and business objectives.
- Accountable for creating engaging brand experience by bringing to life the brand’s Big Idea across agreed service pillar touchpoints - Corporate cooking events, Masak-masak studio, Digital activation, Recipe Development
- Responsible for proposing optimal PFME budgets for corporate initiatives based on agreed overall digital & service pillar plan during OPL/ ICP development. Provide monthly reporting and monitoring system for cost effectiveness and ensure all PFME investment is properly reviewed and evaluated.
- Support training and development of Sampling and Demonstration team in collaboration with Brand and MSU
- Responsible for ensuring adherence to all company principles and policies

**What will make you successful**
- Bachelors Degree in Business /Marketing/ Economics or equivalent, Solid marketing experience (5+ years), Strong Digital & Social Marketing expertise (2-3 years),
- Customer Service, Product Knowledge, internal processes.
- Experience in managing a portfolio of FMCG brands, products and projects