Web Content and Marketing Specialist

3 days ago

Damansara, Malaysia BEAUREV GLOBAL SDN BHD Full time

Key Responsibilities:
1. **Website Content Creation and Management**:

- Develop, edit, and publish engaging web content, including articles, product descriptions, blogs, and landing pages.
- Ensure all website content aligns with brand guidelines and SEO best practices.
- Collaborate with designers and developers to maintain a visually appealing and user-friendly website.

2. **Search Engine Optimization (SEO)**:

- Conduct keyword research to optimize website content for search engines.
- Implement on-page and off-page SEO strategies to improve rankings and drive organic traffic.
- Monitor website analytics to evaluate SEO performance and make data-driven adjustments.

3. **Digital Marketing Campaigns**:

- Plan and execute digital marketing campaigns to promote web content and drive traffic.
- Collaborate with the marketing team to align content with broader campaign objectives.
- Track and analyze campaign performance metrics to optimize effectiveness.

4. **Social Media Integration**:

- Develop and share web content on social media platforms to increase reach and engagement.
- Coordinate with the social media team to align website content with social media strategies.
- Respond to user interactions and feedback related to web content.

5. **Content Strategy Development**:

- Identify content gaps and opportunities to improve the user experience.
- Develop and maintain a content calendar to ensure consistent updates.
- Conduct competitor analysis to benchmark and refine content strategies.

6. **Customer Engagement and Feedback**:

- Monitor user behavior and feedback on the website to improve content and navigation.
- Implement tools like surveys or feedback forms to gather user insights.

**Key Qualifications and Skills**

**Education**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

**Experience**:

- 2-4 years of experience in content creation, digital marketing, or website management.

**Technical Skills**:

- Proficiency in content management systems (CMS) like WordPress or Drupal.
- Familiarity with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
- Basic knowledge of HTML, CSS, or website design principles.

**Soft Skills**:

- Strong writing, editing, and storytelling abilities.
- Analytical skills to interpret data and drive strategy.
- Excellent attention to detail and organizational skills.
- Ability to collaborate across teams and manage multiple projects.

**Preferred Skills**:

- Knowledge of graphic design tools like Canva or Adobe Creative Suite.
- Experience with e-commerce platforms and web analytics.
- Understanding of user experience (UX) design principles.

**Job Types**: Full-time, Permanent, Fresh graduate

Pay: RM3,500.00 - RM5,000.00 per month

**Benefits**:

- Maternity leave
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus

**Education**:

- Diploma/Advanced Diploma (preferred)

**Experience**:

- related: 1 year (preferred)

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