Consumer Brand

1 week ago

Petaling Jaya, Malaysia FrieslandCampina Full time

Drive regionally data-led insights transformation by embedding integrated insights capability. Build capabilities of the community of integrated insights. Build new age (and digitally-enabled ) research methodologies. Partner with Opco markets to achieve BG Asia overall strategy.

What we ask
- Preferably a Master’s Degree
- Strong English language proficiency
- Minimum of 15 years experience in consumer insight, preferably in a multi-cultural, international context
- Highly experienced in different types of market research (qual and quant) methodologies for brand positioning, communication testing and NPD/innovation testing
- Experienced in both online & offline research testing solutions
- Extensive FMCG Sector Knowledge (ideally food and beverage categories)
- International experience across different geographies
- Highly experienced in stakeholder management and servicing
- Excellent communication and writing skills in English

What we offer
- Unique company culture of Dutch heritage and international presence
- Competitive salary & benefits package
- A team of talented and passionate innovation enthusiasts as sparring partners
- Cross disciplinary career growth learning opportunities
- Vacancy descriptionThis job will be responsible for BG Asia consumer & market insights function to support commercial and innovation/renovation initiatives of BG Asia. This function entails acting as strategic partner to the different commercial teams within the FN group in order to drive their business decisions and innovation/renovation activities centrally.
Manage Senior Stakeholders in BG and Opco - Influence senior-level decision-makers with timely and relevant data and insights. Stakeholders consist of Global and FU directors/managers across different functions (e.g. Marketing, CDSM, R&D, Sales and Finance).
Support Strategy Initiatives - Taking an active role in defining the actions standards/ KPIs to implement and monitor business growth initiatives

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