Digital Marketing Executive
7 days ago
Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals, (ROI and KPI)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
**; Requirements**:
- BS/MS degree in marketing or related field with proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (Google Analytics, NetInsights, Omniture, and WebTrends)
- Working knowledge serving tools (DART, Atlas)
- Script development and constraints
- Working knowledge of HTML, CSS and Java
- Strong analytical skills and data driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
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