Digital Marketing Executive
2 weeks ago
**Responsibilities**:
- Develop a digital marketing strategy to support business development/sales team to achieve the sales target.
- Plan and execute SEO/SEM optimization and digital marketing via EDM, google, social media (FB, LinkedIn, IG, Twitter, etc), and online advertising campaigns.
- Build and expand social media presence to strengthen brand positioning.
- Identifies trends and insights in order to propose the right promo based on merchant needs.
- Measure and optimize spending based on the performance of the marketing campaigns. i.e. measure number of new visitors, conversion rate, incremental of online sales, etc.
- Brainstorms new and creative growth strategies through digital marketing.
- Identifies critical conversion points and bounce rate/drop-off points to optimize sales conversion.
- Measures and reports performance of all digital marketing campaigns and assesses against ROI and KPIs.
**Knowledge and Skill Requirements**:
- At least four (4) year of working experience in E-commerce marketing.
- Experience in planning and running digital marketing campaigns.
- Familiarity with following tools: Canva, Content Studio, Jasper.ai, FB Ads manager, Google Ads & Google Analytics.
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