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Assistant Manager, Social Media Account/ Account

3 weeks ago

Kuala Lumpur, Malaysia Malaysia Airline Full time

**Position Title**:
Assistant Manager, Social Media Account/ Account Management

**Reports To**:

- Manager, Social Media Lead

**Position Summary**:

- The Assistant Manager of Social Media Account Management at MAG is a dynamic role responsible for overseeing a team of social media and actively contributing to content planning and creation. This position plays a vital role in maintaining the airline's online presence, brand image, and customer engagement through various content formats on social media platforms**Key Accountability**:

- Manage a team by providing guidance, support, and feedback to foster their professional growth.
- Ensure team members are aligned with content strategies and the airline's visual and messaging guidelines.
- Collaborate with the marketing and communication teams to plan and aligns with marketing campaigns, promotions, and corporate communications.
- Develop comprehensive content calendars and maintain a consistent posting schedule.
- Lead the creation of compelling visual stories that showcase the airline's services, destinations, and brand values.
- Utilize photography, videography, and graphic design skills to convey engaging narratives.
- Monitor and actively engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
- Stay updated on social media trends and feedback to drive insights and opportunities for engagement.
- Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
- Utilize scheduling and publishing tools for efficient content distribution.
- Monitor and analyse the performance of social media content using analytics tools.
- Provide insights and recommendations for optimizing content based on data-driven results.
- Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
- Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
- Communicate and align content strategies to support broader marketing objectives

**Qualifications & Working Experience**:

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Minimum of 5 years of experience in social media content creation, with a proven track record of successful content planning and execution

**Area of Experience**:

- Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
- Strong visual storytelling skills and a creative mindset.
- Excellent written and verbal communication skills.
- In-depth knowledge of social media platforms and trends.
- Proven leadership and team management skills.
- Knowledge of the aviation industry and an interest in travel and tourism is a plus

**Personality Traits**:
Ability to work both independently and collaboratively, manage multiple projects, and meet deadlines