Marketing Executive

2 weeks ago

Shah Alam, Malaysia HPMT Industries Sdn. Bhd. Full time

Planning:

- Collaborate with the team to develop comprehensive marketing plans that align with business objectives and target audiences.
- Conducting market research and competitive analysis to identify trends, opportunities, and areas for differentiation.
- Assist in defining marketing strategies, including target segments, messaging, and positioning.

**2. Campaign Execution**:

- Participate in the end-to-end execution of marketing campaigns across various channels (print, digital, social media, events, etc.) both locally and internationally.
- Coordinate with cross-functional teams to ensure timely delivery of campaign materials, assets, and resources.
- Monitor campaign performance and provide regular reports on key metrics to evaluate success and identify optimization opportunities.

**3. Branding Initiatives**:

- Contribute to the development and maintenance of the brand identity and guidelines.
- Assist in creating branding materials, including visual elements, graphics, theme etc.
- Ensure consistent brand messaging and positioning across all marketing communications.

**4. Content Creation**:

- Assist in the creation of engaging marketing content, including articles, videos, infographics etc.
- Collaborate with internal stakeholders to ensure content aligns with brand messaging and resonates with target audiences.

**5. Relationship Building**:

- Develop and maintain relationships with external partners, vendors, agencies, and media outlets as needed for campaign execution and branding initiatives.

**6. Reporting and Analysis**:

- Provide regular reports on the performance of marketing campaigns, branding efforts, and digital marketing activities.
- Analyze data to identify trends, insights, and areas for improvement, and use these insights to adjust strategies as needed.

**; Requirements**:
- Bachelor Degree in Business Management, Marketing or equivalent
- Min 2 years’ experience either in industrial or commercial industry either in product marketing, marketing consulting, brand management.

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